My purpose in this paper is to share with the reader an approach to studying human sense making which has from its inception conceptualized knowledge and information as a verb. This approach, called Sense making, has made no distinction between knowledge and information. Instead, it has referred to the making and unmaking of sense and has defined information/knowledge as product of and fodder for sense making and sense unmaking. [1]

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By &mng conceptud systems that set u@ murket-based disparities, we allow tbe new technologies to do only wbat the old ones do and blame the user for the failure of the system.