Sensory imagery in advertising: How the senses affect perceived product design and consumer attitude

Haase, Janina; Wiedmann, Klaus–Peter; Bettels, Jannick

doi:10.1080/13527266.2018.1518257

Cited by 39 publications

(27 citation statements)

References 47 publications

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“…As attitude was a significant predictor of Europeans’ mask wearing, strategies used in social marketing may be useful. For example, rather than merely focusing on mask functionality, face mask designs that consider aesthetics (i.e., pleasure) and symbolism (i.e., social meaning) might increase people’s positive attitude towards the product [ 22 ].…”

Section: Discussionmentioning

confidence: 99%

Face mask wearing during the COVID-19 pandemic: comparing perceptions in China and three European countries

Zhao

Knobel

2021

Translational Behavioral Medicine

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Face mask recommendations are conflicting across the world during the coronavirus disease 2019 (COVID-19) pandemic. While universal face mask wearing is a useful non-pharmaceutical preventive strategy, little is known about the perception of mask wearing during a pandemic. This study aimed to examine people’s face mask use in China and Europe. An online survey was conducted among residents in China, Austria, Germany, and Switzerland from the 1st to 10th of April 2020. With a convenience sampling approach, 655 valid answers were received including 267 Chinese and 388 European residents (261 from Austria, 101 from Germany, 26 from Switzerland). Self-reported face mask wearing status and related perceptions were assessed. Compared with the Europeans, Chinese participants showed a stronger pro-masking tendency. Subjective norm was an important predictor of face mask wearing in public. Wearing of face masks in the Chinese sample was also associated with risk perception as well as obedience to advice from local health authority. Discrepancies in face mask wearing suggest that targeted measures to promote face mask wearing are needed in Europe. Globally coordinated guidelines on pandemics are also warranted to face the next waves of COVID-19 and other infectious respiratory diseases.

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Section: Discussionmentioning

confidence: 99%

Face mask wearing during the COVID-19 pandemic: comparing perceptions in China and three European countries

Zhao

Knobel

2021

Translational Behavioral Medicine

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“…The analysis of consumer behaviour is increasingly important in the design of new products, with relationship-based learning and its implications for customer engagement during the design stage of the new product development process [25]. The use of big data allows designers to learn progressively from new design cases, in which design factors and the emotional requirements of consumers are interrelated [26,27]. Product ecosystems enable user sensing, setting the stage for the control of post-purchase consumption patterns [28].…”

Section: Industrial Designmentioning

confidence: 99%

Aspects of Industrial Design and Their Implications for Society. Case Studies on the Influence of Packaging Design and Placement at the Point of Sale

et al. 2021

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Manufacturing engineering is responsible for the design, development and improvement of production systems that convert raw materials into finished products. Each product is designed to be sold to numerous potential consumers, so the importance of the stimuli surrounding the product in packaging, and at the point of sale, cannot be underestimated. The environmental, social, and ethical commitments of industrial design (and their implications in manufacturing) are establishing universal principles in a common effort to foster a more harmonious and sustainable society. This work aims to analyse, through eye tracking biometric techniques, the level of saturation of information generated by the concentration of stimuli in packaging and the retail channel, possibly creating a lower level of attention towards the product itself. This research confirms that every product associated with a manufacturing process seeks to respond to a need, so the associated responsibility is significant. This would suggest that designers incorporate knowledge from multiple fields, including marketing strategies, design, research and development, basic knowledge related to production, integration management and communication skills. More than 50% of consumer attention is dedicated to other elements/items that accompany the product, so it is important to consider this in the design phase. The results can be used to improve efficiency in both generating product attention, and stimulus design for the purchasing process.

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“…Essa característica corrobora a teoria da dissonância cognitiva (Festinger, 1957), que defende a disposição dos indivíduos em querer transformar uma circunstância na qual ele percebe, a partir de um estímulo emocional, não estar de acordo com seus objetivos ou expectativas (Haase, Wiedmann, & Bettels, 2020;Wise, Martínez-Climent, & Botella-Carrubi, 2020). Para Tran, Lin, Baalbaki, & Guzmán (2020), emoções de valência negativa causam mais ingerência sobre as atitudes dos indivíduos do que as positivas, uma vez que refletiriam situações aparentemente mais reais; isto é, experiências que aconteceriam em seu mundo material.…”

Section: Desenvolvimento Teóricounclassified

“…No que diz respeito às imagens, diversas pesquisas já foram realizadas com o fim de investigar a sua eficácia (e.g. Aydinoglu & Cian, 2014;Haase, Wiedmann, & Bettels, 2020;Kim & Jang, 2019;McQuarrie, 2008;Rayner & Castelhano, 2008;Wu et al, 2017). As imagens são notavelmente eficazes em anúncio (Haase, Wiedmann, & Bettels, 2020;McQuarrie, 2008), uma vez que a utilização desse recurso em propagandas pode ser capaz de aumentar a intenção de compra de um produto ou serviço (Aydinoglu & Cian, 2014).…”

Section: Desenvolvimento Teóricounclassified

Anúncios e mídias sociais

Sousa

Pinheiro

Magalhães

et al. 2021

Pensamento Contemporâneo em Administração

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Este artigo tem o objetivo de examinar o impacto, independente e conjunto, de apelos emocionais e quantidade de informações de anúncios publicitários veiculados em redes sociais sobre o comportamento do consumidor. Para alcançá-lo, um estudo experimental de desenho fatorial foi conduzido através de anúncios publicitários veiculados em uma rede social (Facebook). Para o tratamento dos dados, análises de variância (ANOVA) e testes post-hoc foram realizados. Os resultados apontam que, em especial, quando o apelo negativo, como o medo, se soma a informações que ressaltam essa valência, a atitude do consumidor parece se sobressair mais do que em outras combinações.

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Sensory imagery in advertising: How the senses affect perceived product design and consumer attitude

Cited by 39 publications

References 47 publications

Face mask wearing during the COVID-19 pandemic: comparing perceptions in China and three European countries

Face mask wearing during the COVID-19 pandemic: comparing perceptions in China and three European countries

Aspects of Industrial Design and Their Implications for Society. Case Studies on the Influence of Packaging Design and Placement at the Point of Sale

Anúncios e mídias sociais

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