“…That way provides one matrix of dissimilarities for each subject. This procedure has been applied to different sets of products (Chauhan & Harper, 1986;Hellemann, Tuorila, Salovaara, & Tarkkonen, 1987). Several statistical methodologies were proposed to treat this kind of data (Schiffman, Reynolds, & Young, 1981) among which two main strategies can be recognised: analysis of the whole set of individual matrices, generally via Indscal model (Carroll & Chang, 1970); aggregation of individual matrices in order to get a ''mean'' matrix and then analysis of this unique matrix, generally via multidimensional scaling (Cox & Cox, 1994).…”