Shelf-space allocation of national and private brands

Amrouche, Nawel; Zaccour, Georges

doi:10.1016/j.ejor.2006.05.008

Cited by 101 publications

(43 citation statements)

References 36 publications

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“…Shelf space allocation decisions have received significant attention by marketing researchers (See Amrouche and Zaccour, 2007 for literature review) but the research on the shelf space allocation for store brands is relatively scarce (Gómez and Okazaki 2009;Amrouche and Zaccour, 2007;Nogales and Suarez, 2005).…”

Section: Shelf Spacementioning

confidence: 99%

Store Brand Purchase Intention: Effects of Risk, Quality, Familiarity and Store Brand Shelf Space

Dursun¹,

Kabadayı²,

Alan³

et al. 2011

JGSM

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Section: Shelf Spacementioning

confidence: 99%

Store Brand Purchase Intention: Effects of Risk, Quality, Familiarity and Store Brand Shelf Space

Dursun¹,

Kabadayı²,

Alan³

et al. 2011

JGSM

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“…The frameworks employed in previous papers typically assume that the manufacturer who provides the SB product to the retailer does not play any strategic role, and thus they set the retailer's purchasing cost of the private brand at zero (see [12,13]). However, in a recent contribution, Fang et al [14] study a wholesale price contract between an NB supplier and retailer, and they consider the cost per unit quality (CPUQ), which can determine whether the retailer can introduce the SB and whether the supplier can affect and deter its introduction.…”

Section: Mathematical Problems In Engineeringmentioning

confidence: 99%

“…Amrouche and Zaccour [13] and Li et al [16] study the shelf space allocation and pricing decisions in the marketing channel by applying static and dynamic games. Kurtuluş and Toktay [17] construct a supply chain with two manufacturers and one retailer and study a three-stage sequential dynamic game.…”

Section: Mathematical Problems In Engineeringmentioning

confidence: 99%

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Introduction of Store Brands Considering Product Cost and Shelf Space Opportunity Cost

Duan

Mao

Huo

2018

Mathematical Problems in Engineering

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This paper studies the introduction of store brands (SBs) when the product cost, shelf space opportunity cost, and baseline sales are taken into consideration. We construct a Stackelberg model in which one retailer, acting as the leader, sells a national brand (NB) and its SB and maximizes the category profit by allocating shelf space and determining the prices for the SB and NB products. Meanwhile, an NB manufacturer, acting as the follower, maximizes its profit based on the decisions of the retailer. Our results demonstrate that the product cost of the SB (NB) and the shelf space opportunity cost are the dominating factors that determine the optimal pricing strategy. If the two costs are low, then the optimal pricing strategy is the me-too strategy (competitive strategy); otherwise, the optimal pricing strategy is the differentiation strategy. There exists a threshold of the product cost, shelf space opportunity cost, and baseline sales to decide the pricing strategy and introduction of SB.

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“…This is because commitment is viewed as the fundamental characteristic to any successful relationship with the desire for long-term benefits (Morgan & Hunt, 1994), such as, ensuring retailer's shelf space for the products of the manufacturer (Amrouche & Zaccour, 2007). Research on commitment has focused on Business to Consumer (B2C) and Business to Business (B2B) realms, but the latter is few and far between particularly in the context of non-durable goods, this may be due the limited understanding of the importance of commitment for maintaining long-term benefits and a positive relationship between parties of business relationship (Ali, 2011).…”

Section: Introductionmentioning

confidence: 99%

The Impact of Retailer’s Economic and Social Satisfaction on Its Commitment, and the Moderating Effect of Manufacturer Brands’ Strength

Goaill¹,

Perumal²,

Noor³

2014

ASS

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Available literatures have confirmed that there are unstable and complex relationship between manufacturers and large retailers especially in the growing strength of retail organizations in the global context. This study thus examines the impacts of retailer's satisfaction dimensions on its commitment, and the moderating effect of the manufacturer brands' strength on the relationships between retailer's satisfaction dimensions, and its commitment. This quantitative study presents the empirical findings from a survey of 140 large retailers using partial least squares (PLS). The results indicate that retailer's economic and social satisfaction have strong positive influence on retailer's commitment, and surprisingly, the retailer's social satisfaction is more influential on its commitment than retailer's economic satisfaction. The study also found that the strength of manufacturer's brands enhances the relationship between retailer's economic satisfaction and its commitment, but not the relationship between retailer's social satisfaction and its commitment. Theoretical and managerial implications are extracted from these findings.

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Shelf-space allocation of national and private brands

Cited by 101 publications

References 36 publications

Store Brand Purchase Intention: Effects of Risk, Quality, Familiarity and Store Brand Shelf Space

Store Brand Purchase Intention: Effects of Risk, Quality, Familiarity and Store Brand Shelf Space

Introduction of Store Brands Considering Product Cost and Shelf Space Opportunity Cost

The Impact of Retailer’s Economic and Social Satisfaction on Its Commitment, and the Moderating Effect of Manufacturer Brands’ Strength

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