"Shirobako":The Representation of Passion and Creative Labor in Japanese Animation Industry

Abstract

Common narratives of the industry include extensive working hours, minimal wages and uncertain conditions. However, there are many creative workers desire to work in anime industry mainly due to passion. The purpose of this research is to analyze the representation of passion and creative labor in Japanese animation industry. Shirobako series provides a case study describing an animated movie production process. Studies on visual and narrative of anime have been conducted; however the study on the production aspect is limited. This study aims to portray anime production complexities and creative labor dynamic. Using constructive approach by Stuart Hall, this study assesses passion on individual and collaborative levels. Based on the results, the passion of creative personnel was personally and subjectively defined. This drive triggers the capacity to acquire new knowledge and endure challenging situations. Furthermore, information sharing and commitment are important qualities of collaborative production. In general, the Shirobako series acknowledged a power relationship gap between production committee members and the creative workforce.

Digital Persuasive Communication by Indonesian Embassy on Japan related with Consular Service on Instagram

“…In conclusion, Japanese animation has become a significant point of diplomatic interest due to its ability to project soft power, drive economic diplomacy, and promote cultural exchange in subtle way. Anime's global popularity has allowed Japan to shape its image abroad positively, attracting international attention and building cultural affinity with Japanese society (Sarjiati, 2022). The economic benefits derived from the anime industry have facilitated cross-cultural collaborations and economic partnerships.…”

Pembuatan Animasi Pendek 2D Cerita Rakyat Timun Mas

“…Karakter animasi dibuat dengan model atau style gambar animasi Jepang, dikarenakan menjadi sektor yang konsisten di pasar televisi internasional sejak tahun 1970, dan telah menjadi elemen yang mempengaruhi dunia hiburan, budaya muda dan industri kreatif (Sarjiati 2021). Berikut adalah hal penting yang akan digunakan pada proses pembuatan karakter animasi: Seperti namanya karakter ini memiliki tubuh raksasa, dua gigi taring dan berkulit hijau.…”