Shopping and cross-shopping practices in Hanoi Vietnam: An emerging urban market context

Tran, Van Hai; Sirieix, Lucie

doi:10.1016/j.jretconser.2020.102178

Cited by 8 publications

(6 citation statements)

References 47 publications

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“…Third, although existing research emphasizes cross-shopping behaviors as key drivers of patronage of either FRF or IRF in emerging markets (Tran and Sirieix, 2020), how crossshopping behaviors affect patronage of either format has been measured separately through market share of FRF (Hino, 2014) or share of wallet spent at IRF (Paswan et al, 2010). By examining how the same shopping orientation influences patronage as repeated visits to FRF and IRF through satisfaction, this study indicates that FRF and IRF competition may not always be a zero-sum game.…”

Section: Theoretical Contributionsmentioning

confidence: 94%

“…Extant research has explored how established shopping behaviors for IRF hinder FRF adoption or IRF modernization (Maruyama et al, 2016;Narayan et al, 2015). Some scholars investigate factors driving customers in emerging markets to choose IRF over FRF (Dholakia et al, 2018) or one format over the other (Hino, 2014;Tran and Sirieix, 2020). This study examines how task-focused and experiential-focused orientations influence patronage of both FRF and IRF and suggests that adopting a shopping orientation perspective can reveal their complementarity within the same segment when consumers visit these formats on multipurpose shopping trips.…”

Section: Theoretical Contributionsmentioning

confidence: 99%

Section: Theoretical Contributionsmentioning

confidence: 99%

“…Literature review 2.1 Shopping patterns and market structure analysis of FRF and IRF in emerging markets Prior research has examined the relationship between FRFs and IRFs in emerging markets (e.g. Hino, 2014;Tran and Sirieix, 2020), from a market structure or evolution perspective by mostly focusing on how consumers' food-shopping patterns shape the evolving relationship between FRFs and IRFs (see the systematic literature review in Appendix). Market structure analysis is a valuable tool for understanding competition and for assessing the substitutability and complementarity of market offerings (Matthe et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

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Drivers of formal and informal retail patronage in emerging markets

Rajaguru,

Matanda,

Siaw

2024

IJRDM

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PurposeThis study examines how formal retail formats (FRFs), and informal retail formats (IRFs) may coexist as substitutes and complements in emerging markets because of store patronage driven by customers’ chronic shopping orientations, and differences in salesperson consultation in the two retail formats.Design/methodology/approachUsing a shopping motivational orientation framework, we develop and test a moderated mediation model using survey data from 515 shoppers of formal and informal grocery retail outlets in India.FindingsWhile task-focused and experiential-focused shopping orientations influence both FRF and IRF patronage, store satisfaction mediates these relationships and crucially attenuates the negative impact of task-focused orientation on FRF patronage. Salesperson consultation moderates the mediating effects of satisfaction in the link between shopping orientation and patronage of both FRFs and IRFs.Research limitations/implicationsThe findings suggest that FRFs and IRFs could coexist as complements and substitutes when patronage is examined as repeated visits determined by shopping orientation, mediated by satisfaction and moderated by salesperson consultation.Practical implicationsFor FRFs and IRFs to be complements, both formats must prioritize their distinctive attributes that satisfy a consumer's chronic shopping orientation. Substitution depends on how both retail formats prioritize salesperson consultation and in-store characteristics that appeal to consumers’ chronic orientation during specific shopping trips.Originality/valueWhilst FRFs must satisfy task-focused shoppers to compete with IRFs, salesperson consultation can inhibit such satisfaction. However, the extent of coexistence between FRFs and IRFs depends on how each format leverages salesperson consultation to enhance satisfaction of experiential-focused shoppers.

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Section: Theoretical Contributionsmentioning

confidence: 94%

Section: Theoretical Contributionsmentioning

confidence: 99%

Section: Theoretical Contributionsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Drivers of formal and informal retail patronage in emerging markets

Rajaguru,

Matanda,

Siaw

2024

IJRDM

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“…The Food Marketing Institute (2019) found U.S. food shoppers, on average, visited 3.1 different channels of food retail outlets each month in 2019. Using various formats of food outlets is the dominant food shopping pattern (Hino, 2014;Prasad, 2014;Tran and Sirieix, 2020). However, there is scarcity of academic research on the diversity of food outlet choices and its association with consumer characteristics.…”

Section: Food Outlet Diversity and Cross-shoppingmentioning

confidence: 99%

Food outlet choice patterns of alternative food system consumers

Chen

House

2023

Int. Food Agribus. Manag. Rev.

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This study aims to develop a comprehensive understanding of food outlet choice patterns of Alternative Food System consumers (local and organic consumers) and evaluate if these patterns differ from that of conventional consumers. We conducted a nationwide online survey collecting data from U.S. food shoppers monthly. The data utilized in this study were collected and compiled from July 2016 to November 2019, resulting in 21,135 observations. We measured choices of eight food outlet formats within four categories (high-end, traditional, broad-assortment, and limited-assortment). Further, we examined the varying effects of demographic and household characteristics on food outlet format choices. We found that relative to conventional consumers, alternative food system consumers, who are local- and/or organic-minded, tend to be diversity-seekers who patronize various formats of food outlets. Among the four food outlet categories, we identified several complementary and substitute relationships. The occurrences and strengths of these relationships vary across consumer segments identified based on their preferences for local and organic food.

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Determinants of store patronage: The roles of political ideology, consumer and market characteristics

Madani

Seenivasan

2021

Journal of Retailing and Consumer Services

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Shopping and cross-shopping practices in Hanoi Vietnam: An emerging urban market context

Cited by 8 publications

References 47 publications

Drivers of formal and informal retail patronage in emerging markets

Drivers of formal and informal retail patronage in emerging markets

Food outlet choice patterns of alternative food system consumers

Determinants of store patronage: The roles of political ideology, consumer and market characteristics

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