Shopping in virtual reality: a study on consumers’ shopping experience in a stereoscopic virtual reality

Lau, Kung Wong; Lee, Pui Yuen

doi:10.1007/s10055-018-0362-3

Cited by 73 publications

(36 citation statements)

References 46 publications

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“…This heightened sense of realism produces a phenomenon known as "presence," which refers to the user's authentic experience of being in the virtual world as a result of visual or auditory displays generated by a computer (Sheridan 1992; Barfield and Hendrix 1995). VR's ability to provide users with highly realistic immersive experiences asserts it as a powerful tool that can potentially allow for the creation of novel consumption experiences (De Gauquier et al 2018;Lau and Lee 2018).…”

Section: Introductionmentioning

confidence: 99%

Virtual experience, real consequences: the potential negative emotional consequences of virtual reality gameplay

et al. 2020

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As virtual reality (VR) technology enters mainstream markets, it is imperative that we understand its potential impacts on users, both positive and negative. In the present paper, we build on the extant literature's focus on the physical side effects of VR gameplay (e.g., cybersickness) by focusing on VR's potential to intensify users' experiences of negative emotions. We first conducted a preliminary survey to assess users' emotional responses during VR gameplay, with the results suggesting that certain VR situations can in fact produce intense negative emotional experiences. We then designed an interactive scenario intended to elicit low to moderate amounts of negative emotion, wherein participants played out the scenario in either VR (using the HTC Vive) or on a laptop computer. Compared to the participants who enacted the scenario on the laptop, those in the VR condition reported higher levels of absorption, which in turn increased the intensity of their negative emotional response to the scenario. A follow-up questionnaire administered several hours later revealed that the intensified negative emotions resulting from VR had a significant positive correlation with negative rumination (i.e., harmful self-related thoughts related to distress). These results show that VR gameplay has the potential to elicit strong negative emotional responses that could be harmful for users if not managed properly. We discuss the practical and policy implications of our findings.

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Section: Introductionmentioning

confidence: 99%

Virtual experience, real consequences: the potential negative emotional consequences of virtual reality gameplay

et al. 2020

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“…A virtual reality based shopping system name Future-Shop is introduced using StereoVR in [7] where the method create higher interactive environment for enjoyable retail clothes shopping. Besides the team considered the StereoVR can be a new dimension to increase the potentiality of the business.…”

Section: Introductionmentioning

confidence: 99%

VR Chiriyakhana: A Virtual Zoo Using Google Cardboard

Ahmed

Hossain

2020

SN COMPUT. SCI.

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The application of virtual reality in entertainment and education industry is growing rapidly day by day. The proposed method offers a new experience for animal lovers and zoo visitors by gaining a new experience of surfing at the virtual zoo using the Google cardboard. Additionally, the study provides informative view to the students and creates possibilities for unable people to visit zoo virtually which delivers 3D computer generated animal objects with virtual surroundings using animations and videos from the real environment which includes vocal expression and scientific description of different animals available in traditional zoos of Bangladesh. An android-based mobile application developed using unity platform which consist of eight different animals with their different activity. The major findings of the study, virtual zoo provides the visiting opportunity regardless of seasonal weather and pandemic situation. AR based zoo helps the visitors to watch the animals more precisely and more interesting way by getting 360 video of the animals. The proposed method supports the early age students to know the physical view of different animals and their scientific name which benefits to identify different animals in real life situation. Qualitative feedback collected from the 25 participants who had experience visiting the traditional zoo where participants showed positive attitude in experiencing virtual zoo. The findings from the participants' feedback, the implication of proposed system creates impressive contribution in education and entertainment industry.

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“…Such a survey provides us with a valuable tool that may be put to good use to place our present work in the current panorama and to foresee its possible future extensions. Our contribution amounts to one out of the two that have so far explored the usage of a voice input (Morotti et al 2020;Speicher et al 2017), two out of the 12 concerned with clothing (Morotti et al 2020;Speicher et al 2017;Dzardanova et al 2017;Jang et al 2019;Kapusy et al 2017;Wong Lau and Lee 2019;Lau et al 2014;Moes and van Vliet 2017;Park et al 2018;Zhang et al 2014;Huiyue et al 2019;Bigne et al 2016;Ketelaar et al 2018;Martínez-Navarro et al 2019;Zhao et al 2017;Wölfel and Reinhardt 2019), one of the three involving a specific social-related factors as the inclusion of a sales assistant (Dzardanova et al 2017;Zhao et al 2017;Morotti et al 2020), and the only one integrating a voice assistant in VR shopping Morotti et al (2020).…”

Section: Discussion and Future Workmentioning

confidence: 99%

Exploiting fashion x-commerce through the empowerment of voice in the fashion virtual reality arena

et al. 2021

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The ongoing development of eXtended Reality (XR) technologies is supporting a rapid increase of their performances along with a progressive decrease of their costs, making them more and more attractive for a large class of consumers. As a result, their widespread use is expected within the next few years. This may foster new opportunities for e-commerce strategies, giving birth to an XR-based commerce (x-commerce) ecosystem. With respect to web and mobile-based shopping experiences, x-commerce could more easily support brick-and-mortar store-like experiences. One interesting and consolidated one amounts to the interactions among customers and shop assistants inside fashion stores. In this work, we concentrate on such aspects with the design and implementation of an XR-based shopping experience, where vocal dialogues with an Amazon Alexa virtual assistant are supported, to experiment with a more natural and familiar contact with the store environment. To verify the validity of such an approach, we asked a group of fashion experts to try two different XR store experiences: with and without the voice assistant integration. The users are then asked to answer a questionnaire to rate their experiences. The results support the hypothesis that vocal interactions may contribute to increasing the acceptance and comfortable perception of XR-based fashion shopping.

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Shopping in virtual reality: a study on consumers’ shopping experience in a stereoscopic virtual reality

Cited by 73 publications

References 46 publications

Virtual experience, real consequences: the potential negative emotional consequences of virtual reality gameplay

Virtual experience, real consequences: the potential negative emotional consequences of virtual reality gameplay

VR Chiriyakhana: A Virtual Zoo Using Google Cardboard

Exploiting fashion x-commerce through the empowerment of voice in the fashion virtual reality arena

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