Simulation and Symbolic Exchange: Jean Baudrillard’s Augmentation of Marx’s Theory of Value

Koch, Andrew; Elmore, Rick

doi:10.1111/j.1747-1346.2006.00028.x

Cited by 15 publications

(7 citation statements)

References 3 publications

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“…Baudrillard's reading and critique of Marx and Marxism has been much debated (Koch and Elmore 2006). It is not my aim to take this up here.…”

Section: The Authentic Commoditymentioning

confidence: 99%

Baudrillard in a ‘Post-Truth’ World: Groundwork for a Critique of the Rise of Trump

Nicholls¹

2017

Media Peripheries

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This paper takes the view that Baudrillard's work on the West's fascination with reality is as insightful as ever. The paper traces the rise of this fascination across four areas of his work: the critique of the commodity form, the rise of objective reality, hyperreality, and integral reality. I then argue that Baudrillard provides us with a means for adequately understanding and engaging with the current post-truth scandal. My claim is that the essence of' 'Trumpism' is not to be found in a lack of reality, the notion that there is not enough truth in play; it is to be found in the overproduction of a surplus reality that veers out of control into hitherto unknown forms of absurdity, or, in Baudrillard's terms, into integral reality.Brett Nicholls works at the University of Otago, New Zealand, in the Department of Media, Film and Communication. He publishes work on technology, media and politics, as well as postcoloniality. He is currently working on Jean Baudrillard's relationship to science. He can be contacted at brett.nicholls@otago.ac.nz. Vol. 16, No. 2 2016 7 post-truth world' (Hollo 2017). Along with the Twitter storm, such headlines suggest that a high stakes battle between the objectively real and the illusory and fake is well underway. This paper will trace the stakes of this battle by looking at Baudrillard's work. In the recent post-truth context, his long-term engagement with Western culture's fascination with the real is particularly prescient. I will focus specifically upon this fascination and the rise of the general imperative of being in synch with reality across four areas of Baudrillard: the critique of the commodity form, the rise of objective reality, hyperreality, and integral reality. I will argue that Baudrillard provides us with a means for adequately understanding and engaging with the current post-truth scandal. I will offer a Baudrillardian take upon post-truth and Trumpism, as it has been constructed in media. This take focuses upon the conditions for the rise of Trumpism and post-truth. My claim is that the essence of the present media scandal is not to be found in a lack of reality, the notion that there is not enough reality in play; it is to be found in the overproduction of a surplus reality that veers out of control into hitherto unknown forms of absurdity, or, in Baudrillard's terms, into integral reality. 'The real does not', Baudrillard tells us, 'efface itself in favour of the imaginary; it effaces itself in favour of the more real than real: the hyperreal' (Baudrillard 1990b, 11), and, ultimately, integral reality. In a reversal of what might be considered to be common sense logic, the problem of Trumpism and post-truth is not that reality is diminishing, it is that there is too much. MEDIANZ

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“…Baudrillard's reading and critique of Marx and Marxism has been much debated (Koch and Elmore 2006). It is not my aim to take this up here.…”

Section: The Authentic Commoditymentioning

confidence: 99%

Baudrillard in a ‘Post-Truth’ World: Groundwork for a Critique of the Rise of Trump

Nicholls¹

2017

Media Peripheries

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“…Ketika menempatkan analisisnya mengenai tanda, bahasa, dan kehidupan sehari-hari dalam kerangka historis, Baudrillard berpendapat bahwa transisi dari tahap awal kapitalisme yang kompetitif ke tahap kapitalisme monopoli telah melahirkan perhatian yang besar pada demand management, sebagai upaya untuk menambah dan mengarahkan konsumsi masyarakat modern. Pada perkembangannya kemudian muncul teknologi canggih, diikuti dengan teknik produksi barang terbaru sebagai upaya untuk menciptakan produksi produk secara massal, telah menjadikan perusahaan kapitalis memutar otak untuk mencari cara dalam meningkat konsumsi masyarakat dan menciptakan kebutuhan akan barang-barang bergengsi baru, sehingga menghasilkan rezim seperti Baudrillard sebut sebagai rezim sign-value (Stanford Encyclopedia of Philosophy, 2019) Sign-value muncul sebagai istilah kunci untuk menganalisis nilai dalam masyarakat konsumen, di mana fetisisme komoditas dilengkapi dengan fetisisme baru yang hanya melekat pada nilai simbolis objek (Koch & Elmore, 2006). Fetisisme komoditas sendiri tampak dalam cara pertukaran nilai-guna dan nilai-tukar dalam sistem kapitalisme (Permana, 2014).…”

Section: Konsep Sign-value Menurut Jean Baudrillardunclassified

Jean Baudrillard dan Pokok Pemikirannya

Oktavianingtyas

Seran²,

Sigit

2021

prop

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Jean Baudrillard adalah seorang filsuf Perancis dan salah satu tokoh postmodern terkemuka. Beberapa pemikiran utamanya meliputi sign-value, simulakra, dan hiperrealitas. Pemikiran ini ditulis dalam karya awal Jean Baudrillard yang diterbitkan pada 1968 hingga 1981. Sedangkan karya lainnya yang diterbitkan setelah 1981 ditulis untuk memperkuat pemikiran awalnya. Artikel ini bertujuan untuk lebih mengenal Jean Baudrillard dan pemikiran utamanya, terutama pemikirannya mengenai sign-value, simulakra, dan hiperealitas.

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“…(p. 173) Baudrillard sees capital and the critique of it as equally implicated in the perpetuation of the capitalist simulacrum because there is no alternative to that which is criticized. Nor is there an alternative in the writing of Baudrillard, but there is the potential that the dynamics of 'symbolic exchange', the circulation and recirculation of signs without referents, may along the way turn those signs into something different from -perhaps even better than -their non-existent original (Kellner, 2019;Koch and Elmore, 2006). What is at stake here is, first, the movement from a 'metallurgic' to a 'semiurgic' society and, second, the question of how signs are produced and circulated within such a society (Surber, 1998: 222).…”

Section: Corporate Activist Communication: S(t)imulation Beyond Talk and Actionmentioning

confidence: 99%

S(t)imulating resistance: Corporate responses to the Trump presidency

Gulbrandsen¹,

Just

Uldam

2020

Organization

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This article contributes to the emergent field of corporate activism by exploring how corporate advertising voices, or is interpreted by the media as voicing, Trump resistance – that is, sympathy with anti-Trump protests and dismay at the politics of the White House incumbent. In so doing, we first situate corporate activism in relation to the more established fields of political corporate social responsibility and corporate social responsibility communication, focusing on discussions concerning the interplay between talk and action as well as the potential of talk to lead to action. On this basis, we propose a conceptual framework that posits talk and action as operating conjointly on the ontological plane of s(t)imulation, a conceptual conjunction of simulation and stimulation that is inspired by Baudrillard’s notion of the simulacrum. Empirically, we conduct a qualitative analysis of 20 examples of corporate advertising that has been reported as anti-Trump in the media. We find that the advertising in our sample is characterized by the following three main distinctions: (1) humorous references to Trump, (2) favourable and highly emotional appeals to social justice and (3) dystopian visions of society. We argue that a postmodern perspective on signs and representation may not only nuance our understanding of corporate activism, but also contribute to the conceptualization of the phenomenon by pushing the explanatory framework beyond the dialectic of talk and action.

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Simulation and Symbolic Exchange: Jean Baudrillard’s Augmentation of Marx’s Theory of Value

Cited by 15 publications

References 3 publications

Baudrillard in a ‘Post-Truth’ World: Groundwork for a Critique of the Rise of Trump

Baudrillard in a ‘Post-Truth’ World: Groundwork for a Critique of the Rise of Trump

Jean Baudrillard dan Pokok Pemikirannya

S(t)imulating resistance: Corporate responses to the Trump presidency

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