Siyasal İletişimin Dijitalleşmesi: 2018 Cumhurbaşkanlığı Seçiminde Siyasal Partilerin Twitter Üzerinden Karşılaştırmalı Analizi

Abstract

The use of social media's recently become widespread around world. Social media, is used by individuals for various purposes, has also started to be used in political field for purposes such as making propaganda of parties, leaders, candidates in elections, making promises calling out to their voters. The increase in use of social media in the political field enables voters to easily Access candidates and parties. In study, within the scope of the concept of political communication, a comparative analysis of the Twitter accounts of political parties candidates during the 2018 presidential election process in Turkey's carried out. In context, the concept of political communication and its development are explained and then the use of social media by political parties is explained. In method part of study, the tweets of the political parties and presidential candidates of 2018 were examined. As a result of examinations, the tweets of the candidates that received the most interaction in 2018 Presidential election process were discussed and posts made during said process were examined. Within the scope of tweet content, it's been observed that candidates mostly use their accounts to criticizerival candidates, parties, to Express their promisesactions, and to inform voters about ralliesand events.

Sosyal Medyada Si̇yasal İleti̇şi̇m: 46. Abd Başkani Joe Bi̇den’i̇n Sosyal Medya Kullanimi Ve Abd 2020 Di̇ji̇tal Seçi̇m Kampanyasinin Anali̇zi̇

“…Özеӏӏіkӏе ѕοѕyаӏ mеdyа аrаçӏаrındаn bіrіѕі οӏаn Twіttеr, аnӏık mеѕаjӏаșmа vе еtkіn іӏеtіșіm nеdеnіyӏе çеvrіmіçі ѕеçіm kаmраnyаӏаrındа tеrсіh еdіӏmеktеdіr. Sіyаѕі аktӧrӏеr, Twіttеr'ı hеdеf kіtӏеӏеrіndеkі ѕеçmеnӏеrіnі vе bіrеyӏеrі еtkіӏеmеk vе vааtӏеrdе buӏunmаk gіbі bіrçοk аmаçӏа kuӏӏаnmаktаdır (Irak, 2022) Çalışmada son olarak Joe Biden'ın tweetlerinde öne çıkan konular incelenmiştir. Bu kapsamda Biden'ın tweetlerinde öncelikli olarak birlik, beraberlik, eşitlik, özgürlük, demokrasi, adalet gibi kavramlar ön plana çıkmaktadır.…”