Nowadays, extensive livestock farming faces substantial threats in the Mediterranean region, provoking a setback dynamic in the sector. In 2016, the Fire Flocks (FF) project was conceived and implemented as a regional strategy to revert this situation and revalue the sector in Catalonia, in the NE of the Iberian Peninsula. FF promotes forest management through extensive livestock farming, and more specifically silvopastoralism, to reduce vegetation load and wildfire risk. The initiative also works on fire risk awareness with the aim of promoting extensive livestock products through FF label and valorization strategies. Five years after its initial implementation, the project managers detected several weaknesses and potential improvements directly affecting the economic and environmental performance of the participating farms. It was therefore considered necessary to conduct targeted qualitative interviews with the farmers participating in the project in order to gather their opinions on the project’s functioning and further steps. To this end, 17 farmers were interviewed with the aid of a qualitative questionnaire. The farmers stated that although FF is not providing them with any direct financial benefits, it does present an opportunity to belong to a group of farmers working on wildfire prevention, thereby lending them a voice as a group, and reaching more social visibility. The qualitative analyses elucidate key elements to be promoted in FF, such as redesign of the operational structure, expansion to a regional scale and action lines to facilitate grazing activity.