Sme Business Development Strategy: Swot and Efe-Efi Analysis

Hatta, Iha Haryani; Riskarini, Dian; Ichwani, Tia

doi:10.21776/ub.jam.2018.016.03.19

Cited by 4 publications

(2 citation statements)

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“…SWOT analysis has been proven to provide guidance for companies in various operational and planning activities. According to Helm's and Nixon (2010) in (Hatta, Riskarini, & Ichwani, 2018) it is stated that analysis using the SWOT approach can provide organizational analysis and provide advice for strategic activities. It can be said that a SWOT analysis is a tool used in the world of management to see what is owned (strengths and weaknesses) with the conditions faced by the company (threats and opportunities).…”

Section: Resultsmentioning

confidence: 99%

Analysis SWOT Strategy of the Ministry of Education and Culture's Rumah Belajar

Budiyanto

Sholeh

2021

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The objectives of this study are (1) to analyze the potential and positioning of the MendDikBud Rumah Belajar, (2) to see the strategies applied by the Rumah Belajar and (3) to see the position of the MenDikBud Rumah Belajar on the TOWS-4K matrix. The method in this research is qualitative method. Data taken from interviews, observation and documentation. Data analysis was performed using 4 stages, namely data collection, data reduction, data presentation and drawing conclusions. The results of this study are the results of the SWOT Analysis of the Ministry of Education and Culture's Rumah Belajar on the IE matrix of the position of the MenDikBud Rumah Belajar which is in column V (five) with an IFAS value of 2.56 and an EFAS of 2.44, which means that the strategy that has been implemented so far has been good and can be maintained (Hold and Maintain). The conclusion in this study is that the position in the SWOT / TOWS-4K learning house matrix is in quadrant I which means that the strategy that must be carried out is aggressively oriented, one example is to increase developing user growth and can also be done by developing existing products / services.

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Section: Resultsmentioning

confidence: 99%

Analysis SWOT Strategy of the Ministry of Education and Culture's Rumah Belajar

Budiyanto

Sholeh

2021

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“…Dalam penelitian ini, data primer didapatkan melalui hasil observasi, wawancara langsung, dan kuesioner tertutup menggunakan skala ordinal kepada owner social enterprise Konveksi Berkah [14]. Sedangkan data sekunder penelitian ini didapatkan dari jurnal-jurnal ilmiah, artikel internet, dan buku elektronik yang sesuai dengan topik penelitian [15].…”

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Analisis SWOT Social Enterprise Konveksi Berkah

Astuti R,

Rachmani,

Koeswandi

2023

INFEB

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Dalam menghadapi persaingan yang semakin ketat, Usaha Mikro, Kecil, dan Menengah (UMKM) perlu mengembangkan strategi bisnis yang kuat. Penelitian ini meneliti Konveksi Berkah, sebuah kewirausahaan sosial yang mengalami penurunan produksi, terutama selama pandemi COVID-19. Pendekatan yang digunakan untuk membantu Konveksi Berkah bertahan dan berkembang adalah dengan merumuskan model bisnis melalui analisis SWOT (Strengths, Weaknesses, Opportunities, Threats) guna mengidentifikasi faktor internal dan eksternal yang memengaruhi bisnis ini. Penelitian ini bertujuan untuk menganalisis kewirausahaan sosial Konveksi Berkah menggunakan metode kualitatif deskriptif. Hasil studi menunjukkan bahwa strategi bisnis Konveksi Berkah melibatkan pendekatan agresif atau strategi SO (Strengths-Opportunities), dimana Konveksi Berkah memaksimalkan kekuatannya untuk memanfaatkan peluang yang ada. Langkah-langkah strategis termasuk inovasi, terutama dalam pemasaran dengan mengadopsi digitalisasi, serta mempertahankan kualitas produk dengan harga yang terjangkau. Selain itu, upaya mempertahankan dan mengembangkan sumber daya fisik dan non-fisik yang dimiliki akan membantu Konveksi Berkah dalam mempertahankan posisinya, bersaing dengan pesaing, dan terus berinovasi, sehingga mengonfirmasi statusnya sebagai kewirausahaan sosial yang juga beroperasi sebagai bagian dari sektor UMKM.

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Cluster analysis to determine business strategy for MSMEs in Yogyakarta

Nugraha¹,

Jatiningrum²,

Astuti³

2021

IOP Conf. Ser.: Mater. Sci. Eng.

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Micro, Small, and Medium Enterprises (MSMEs) in Indonesia need to be encouraged to develop themselves. This is due to their contribution in the national economies. Yogyakarta, known as a creative city, has various kinds of micro enterprises, particularly food business. The appropriate strategies need to be applied to develop their business. Nevertheless, many food businesses in Yogyakarta city has different characteristics. The purpose of this study is to cluster food businesses as micro enterprises in Yogyakarta. K-means method is used to analyse 38 food businesses based on 13 variables related to characteristics of food businesses. 2 clusters obtained were named ‘prepared to level up cluster’ and ‘developing cluster’. ‘Prepared to level up cluster’ was considered to be more potential than ‘developing cluster’. SWOT analysis was then used to formulate the appropriate strategy for each cluster. By calculating total score of internal and external factor evaluation, obtained appropriate strategies for each cluster. Growth strategy through vertical integration was suitable for ‘prepared to level up cluster’. Meanwhile, ‘developing cluster’ need to adopt growth strategy through horizontal integration to develop its business.

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Sme Business Development Strategy: Swot and Efe-Efi Analysis

Cited by 4 publications

References 0 publications

Analysis SWOT Strategy of the Ministry of Education and Culture's Rumah Belajar

Analysis SWOT Strategy of the Ministry of Education and Culture's Rumah Belajar

Analisis SWOT Social Enterprise Konveksi Berkah

Cluster analysis to determine business strategy for MSMEs in Yogyakarta

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