“…When direct influences are taken into account, a large body of experimental data collected in search of contextuality can be shown to exhibit no contextuality (Dzhafarov, & Kujala, 2014;Dzhafarov, Kujala, Cervantes, Zhang, & Jones, 2016;Dzhafarov, Zhang, & Kujala, 2015). Nevertheless two very recent series of experiments unequivocally demonstrate that behavioral data (simple conjoint choices made by people) can be represented by contextual systems of random variables (Basieva, Cervantes, Dzhafarov, & Khrennikov, in press;Cervantes & Dzhafarov, 2018). These experiments dealt with responses aggregated over large pools of people, with each person making choices within a single conteXt.…”