Social Advertising in the Modern Information Field

Smolenskaya, Elena

doi:10.17673/vestnik.2011.03.18

UCA

2011

DOI: 10.17673/vestnik.2011.03.18

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Social Advertising in the Modern Information Field

Elena Smolenskaya¹

Abstract: The article deals with the social problems of modern society in the light of human interaction with the outside information space, ways of influencing social consciousness through social advertising. The technique and methods of advertising design by the example of social action are stated.

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Signboards and identification signs as elements of the information and communicative field of the city

Abdrashitova

2022

Urban construction and architecture

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The article considers concepts such as "information space", "information balance", "information and communication field", which are presented in various studies on architecture and have their own interpretations. The role of a signboard and an identification sign in the information and communication field of a modern city and their influence on the visual environment of the city are indicated. Examples of placement of signs and identification signs in the cities of Vienna (Austria), Sao Paulo (Brazil), Vancouver (Canada) are presented.

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Signboards and identification signs as elements of the information and communicative field of the city

Abdrashitova

2022

Urban construction and architecture

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Role of architectural and landscape means in increasing the artistic potential of the urban environment of monocities in Kazakhstan

Kozbagarova¹,

Tamara²

2022

Urban construction and architecture

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The emotional component in the formation of a comfortable environment of urban space is considered. The influence of architectural and landscape means on improving the qualitative potential of the functional and spatial organization of the living environment of small towns is shown. Investigated eco-reconstruction, connection with the natural environment inside the city. The five main human sensory senses, their influence on the perception of the environment are considered. The sensation of the inhabitants of the rhythm of the urban environment, the perception of the compositional qualities of the space created by the architect through the combination of all sensory qualities is shown. The problem of de-urbanization and depressiveness of small single-industry towns of Kazakhstan is noted.

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Social Advertising in the Modern Information Field

Cited by 2 publications

References 0 publications

Signboards and identification signs as elements of the information and communicative field of the city

Signboards and identification signs as elements of the information and communicative field of the city

Role of architectural and landscape means in increasing the artistic potential of the urban environment of monocities in Kazakhstan

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