“…The competitiveness of the Zemplín destination should be strengthened through destination management focused on the creation of authentic and sustainable products and internal marketing with the support of public and private sector institutions (Table 3). According to the work of Beritelli et al (2015), Steiner (2015), Shoval and Ahas (2017), Baggio and Scaglione (2018), Kang et al (2018), Beritelli, Reinhold and Laesser (2020), Zhong, Sun and Law (2019), Zhong et al, (2020), Paulino, Lozano and Prats (2021) and Zhang et al (2022), we consider destinations created on the basis of administrative boundaries to be inefficient and the creation of destinations based on tourism flows as the future of destination management. Through a questionnaire survey among visitors and stakeholders, we demonstrated that the studied region is perceived as one whole, which means that there is no need for the existence of two destinations and two different DMOs, so we agree with the statements of the selected authors.…”