“…However, the need to consider family negotiation as relational rather than individualistic win-lose situations has been recognized by several researchers recently (Commuri and Gentry, 2000; Kerrane et al , 2012). Seeing children as similar to adults but with different skills and competences in line with Punch’s (2002) third approach, we take a qualitative, interpretative approach (Kvale and Brinkmann, 2009) that allows for understanding even very young children’s perspectives and priorities related to family members’ roles in food consumption, noting that most qualitative consumer studies engaging children prefer to include (Kerrane et al , 2015; Veeck et al , 2018) or offer advice (Tinson, 2009) on research with “tweens” or adolescents. While acknowledging that young children do not possess the cognitive capabilities as older children or adults, we understand childhood as embedded in a cultural and social context (James et al , 1998), seeing even young children as active, competent and capable of sharing insight on their everyday lives, including the consumption contexts of which they are an important part.…”