Social Media and Cultural Tourism

Abstract

The development of digital communication technologies and the increase in the use of digital platforms by individuals have increased the tendency towards touristic activities. Cultural tourism, which is carried out for certain purposes within the diversity of tourism, is one of the rising tourism activities of recent times. In this context, tourism management benefits from social media platforms as a tool in marketing their products and services related to cultural tourism. Social media platforms are important here for two aspects. The first of these is the use of social media by tourism management in the marketing of products and services by organizing individual and mass cultural tours and communicating with target audiences. The second is that individuals benefit from social media platforms in participating in cultural tourism and decision making. In this direction, it is important to evaluate conceptually the relationship between social media platforms, one of the most important digital communication technologies, and cultural tourism.

Newari Community’s Attitude to Promote Cultural Tourism Development: Evidence from Kathmandu Valley, Nepal

“…National or cultural identities were believed to be the outcome of cultural heritages that are counted as Cultural resources (Van Oudenhoven et al, 2006). Tourism, on the other hand, was viewed as a recreational activity that is distinct from everyday life and local culture (Koçyiğit & Küçükcivil, 2022). Since the 1980s, cultural tourism, in particular, has been recognized as a major source of economic development for a number of countries (Framke, 2002).…”