Social Media Crisis Communication Model for Building Public Resilience: A Preliminary Study

Abstract

There is an ongoing discussion about the effectiveness of social media usage on the ability of people to recover from the crisis. However, the existing social media crisis communication models could not address the dynamic feature of social media users and the crisis, respectively. Therefore, the objective of this study is to conduct a preliminary investigation of the social media crisis communication model for building public resilience. Thus, 34 items were generated from the literature concerning the crisis, crisis response, social interaction, and resilience. The items were validated by three experts via content validity index and modified kappa statistics. After passing the validation test, the instruments were pre-tested by 32 participants. The reliability of the items was analyzed using Cronbach’s alpha. Also, the model fits and mediation were examined by the regression model, and the hypotheses were independently assessed in process macro models. Based on the result obtained, each of the constructs satisfied the internal consistency requirement; crisis (0.743), crisis response (0.724), social media interaction (0.716), and resilience (0.827). Furthermore, the result also indicates that the regression model is a good fit for the data. The independent variables statistically significantly predict the dependent variable, p < 0.05. Also, the result of the process macro models indicates that all the hypotheses are independently supported.

Prioritizing Factors in Social Media Crisis Communication for Resilience Enhancement Using Analytical Hierarchy Process

“…[19] delved into resilience during the Covid-19 crisis, utilizing surveys and SEM to understand crisis response and social media interactions across various platforms. A related study by [38] further examined resilience during Covid-19 using surveys, regression, and pro- cess macro analysis, focusing on crisis response and social media interactions.…”

Crisis Management of Disaster Communication in Mitigation of Covid-19 Pandemic in Indonesia

“…In Indonesia, the strategy of crisis communication of the West Java Provincial Government in social media was studied, with findings that showed the government more concerned with public safety rather than organizational reputation (Maulida, 2021). While Bukar (Bukar, Jabar, Sidi, Nor, & Abdullah, 2021) formulated a social media crisis communication model for building public resilience, asserting that social media usage has a positive effect on resilience and people's ability to recover from crisis like Covid-19 pandemic. A study centered on analyzing narratives in the media was done to analyze narratives concerning coronavirus as presented in public news media in Sweden and Denmark to find out how media can influence, one country implemented and adhere to stricter restrictions than the other did (Radlovacki, 2020).…”