Social media destination information features and destination loyalty: does perceived coolness and memorable tourism experiences matter?

Jamshidi, Dariyoush; Rousta, Alireza; Shafei, Reza

doi:10.1080/13683500.2021.2019204

Cited by 30 publications

(33 citation statements)

References 105 publications

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“…Thus, perceived coolness may be an essential antecedent to MCE in the context of hospitality. The result is consistent with that of Jamshidi et al (2023). The research extended the results of Hosany et al (2022), who reported that perceived coolness is a key external factor in the creation of MCEs.…”

Section: Discussionsupporting

confidence: 89%

“…Sharma et al (2022) observed that restaurant coolness strengthens individuals’ attitude toward domestic gastronomic tourism. With regard to travel, Jamshidi et al (2023) reported that perceived coolness is positively associated with memorable tourism experiences. However, the linkage between perceived coolness and MCE in hospitality contexts remains unclear.…”

Section: Literature Review and Research Hypothesesmentioning

confidence: 99%

“…Chen and Chou (2019) noted that destination attractiveness influences the creation of a memorable experience. Jamshidi et al (2023) determined that tourists’ perceived coolness of social media destination information exerts a positive effect on memorable experiences. For restaurants, attractive interior design and the use of decorations are factors that can create a memorable experience for customers (Cao et al , 2019).…”

Section: Literature Review and Research Hypothesesmentioning

confidence: 99%

“…Perceived coolness refers to an individual’s feeling that a particular product or brand is useful, attractive and original and has subcultural appeal (Sundar et al , 2014). Coolness is a crucial predictor of customer outcomes, such as loyalty (Jamshidi et al , 2023), brand love (Khoi and Le, 2022) and positive word of mouth (Bagozzi and Khoshnevis, 2022). Coolness implies that customers have a strong interest in a product and believe that the product is of high quality and can creatively satisfy their needs and desires (Cha, 2020).…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Can perceived coolness enhance memorable customer experience? The role of customer engagement

Tsaur

Teng

Han

et al. 2023

IJCHM

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Purpose Memorable customer experience (MCE) is a key factor affecting customer loyalty and revisit intention. Hospitality managers must identify factors that create MCEs. This study aims to investigate relationships among perceived coolness, customer engagement and MCE and examine the mediation effect of customer engagement. Design/methodology/approach Two samples of 434 restaurant customers and 372 hotel customers in Taiwan returned questionnaires. Hypotheses were examined by structural equation modeling. Findings The results demonstrated that perceived coolness positively affected customer engagement and MCE and that customer engagement positively affected MCE. Furthermore, customer engagement mediated the relationship between perceived coolness and MCE. Research limitations/implications This study is cross-sectional, which limits causal inference. Furthermore, this study only investigated customers of Taiwanese restaurants and hotels, and the findings may not be generalizable to other industries and countries. Originality/value This study contributes to the MCE knowledge in hospitality by elucidating the association among perceived coolness, customer engagement and MCE. The findings can aid hospitality managers in developing marketing strategies, fostering customer engagement and creating MCEs.

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Section: Discussionsupporting

confidence: 89%

Section: Literature Review and Research Hypothesesmentioning

confidence: 99%

Section: Literature Review and Research Hypothesesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Can perceived coolness enhance memorable customer experience? The role of customer engagement

Tsaur

Teng

Han

et al. 2023

IJCHM

View full text Add to dashboard Cite

show abstract

“…In addition, the interface design is also important. For example, a well-designed virtual appearance interface (subcultural beauty, color scheme, layout of images and video modules) can make a destination stand out from the crowd of online information (Jamshidi et al, 2021). These designs can inspire not only cognitive resonance but also direct emotional resonance.…”

Section: Practical Implicationsmentioning

confidence: 99%

The effects of online tourism information quality on conative destination image: The mediating role of resonance

Wang

Wang²,

Lai³

2023

Front. Psychol.

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With the increasing popularity of mobile applications, people enjoy browsing online tourism information on social media. This information may cause psychological resonance, which in turn stimulates travel intentions. This study examined the relationship between online travel information quality (OTIQ), resonance, and conative destination image. A partial least squares structural equation model was used to analyze the survey data of 426 users who recently used social media to browse online tourism information. The results show that four dimensions of OTIQ (value-added, relevancy, completeness, and design) affect cognitive resonance, and three dimensions of OTIQ (interestingness, design, and amount of information) affect emotional resonance. Both cognitive resonance and emotional resonance directly affect the conative destination image. This study contributes to online tourism marketing research by identifying the factors of OTIQ that rise tourists’ resonance. It also contributes to destination image research by extending the application of resonance theory and examining the role of cognitive resonance and emotional resonance in forming a conative destination image. Understanding how QTIQ builds a destination image can help destinations improve the quality of online tourism information to attract potential tourists. This study also provides recommendations to destination marketers to formulate appropriate marketing strategies in the age of innovative technology.

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Can esports help with hospitality marketing for Generation Z? The interaction of esports, novelty seeking, and subjective knowledge

Zhang,

Li,

2025

International Journal of Hospitality Management

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Social media destination information features and destination loyalty: does perceived coolness and memorable tourism experiences matter?

Cited by 30 publications

References 105 publications

Can perceived coolness enhance memorable customer experience? The role of customer engagement

Can perceived coolness enhance memorable customer experience? The role of customer engagement

The effects of online tourism information quality on conative destination image: The mediating role of resonance

Can esports help with hospitality marketing for Generation Z? The interaction of esports, novelty seeking, and subjective knowledge

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