Social Media Use and the Challenge of Complexity: Evidence from the Technology Sector

Rojas, Rodrigo Martín; Morales, Victor Jesús García; Salmador-Sánchez, Maria Paz

doi:10.1016/j.jbusres.2019.12.026

Cited by 36 publications

(37 citation statements)

References 194 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The result of the first hypotheses (1 and 3) suggested that individually, adaptive capability and social media agility positively and significantly affect business survival. These findings corroborate prior empirical studies (Chryssochoidis et al, 2016;Kelly et al, 2020;Martín-Rojas et al, 2020;Mehrabi et al, 2019;Zhu et al, 2017). The mediation hypothesis's result suggested that ambidextrous capability mediates the individual effect of adaptive capability and social media agility on business survival, respectively.…”

Section: Discussion Conclusion Recommendation and Suggestion For Fsupporting

confidence: 89%

Adaptive Capability, Social Media Agility, Ambidextrous Marketing Capability, and Business Survival: A Mediation Analysis

2021

Marketing and Branding Research

View full text Add to dashboard Cite

This study assessed the effect of adaptive capability and social media agility on survival firms in multiple industries in five countries. Furthermore, it established the mediating effect of ambidextrous marketing capability on the interaction between adaptive capability, social media agility, and firm survival, and examined the interaction between social media agility and adaptive capability. The study adopted a survey design and a sample of 416 firms in Nigeria, Canada, the United States, Australia, and the United Kingdom, and conducted the regression analysis to test the hypotheses formulated therein. The results showed that adaptive capability and social media agility had a positive and significant effect on business survival. Further analysis showed that when ambidextrous marketing capability was incorporated into the two models respectively and forming multiple regression analysis, the coefficient of ambidextrous marketing capability had a significant effect on business survival; however, the coefficient of adaptive capability and social media agility became insignificant suggesting that a full mediation effect was established. Lastly, social media agility had a positive and significant effect on the firm's adaptive capability. The findings suggest that adaptive capability and social media agility enhance firm survival through the mechanism of ambidextrous marketing capability. The study recommends that firms strengthen their adaptive capability infrastructure; develop a robust, agile social media interface, and commit resources to enhance connectivity with the market, supplier, and customers (outside-in). Likewise, enhance internal organizational knowledge, skill, and ability (inside-out) to offer incremental and radical products to address changing market demand.

show abstract

Section: Discussion Conclusion Recommendation and Suggestion For Fsupporting

confidence: 89%

Adaptive Capability, Social Media Agility, Ambidextrous Marketing Capability, and Business Survival: A Mediation Analysis

2021

Marketing and Branding Research

View full text Add to dashboard Cite

show abstract

“…Such research is important because social media provides a wealth of up-to-date information on green issues that firms need to capture in order to innovate and compete effectively in a dynamic market. While an increasing number of recent studies have linked social media with the implementation of innovation [3,[16][17][18][19][20], such investigations have not yet addressed the issue of green innovation. In this regard, in a review of existing studies, Bhimani et al [21] concluded that the influence of SMU on innovation needs to be investigated through a more robust multidisciplinary lens, which would require further research to be undertaken on potential mediators or indirect effects, and furthermore, such research would also need to consider the various stages, organizational resources, and competences in the relationship.…”

Section: Introductionmentioning

confidence: 99%

“…According to the knowledge-based view, converting raw input from various sources into useful information to develop competitive strategies may bring real benefits to a business [22]. Therefore, it can be postulated that, through the use of social media, firms can gain value by cooperating with various parties that can contribute to the innovation effort [16,23]. In the context of green product development, the environmental collaborations practised by a firm have the potential to translate the benefits of social media into green practices more generally.…”

Section: Introductionmentioning

confidence: 99%

Influence of Social Media Usage on the Green Product Innovation of Manufacturing Firms through Environmental Collaboration

et al. 2020

View full text Add to dashboard Cite

Firms are finding it increasingly important to leverage social media to facilitate knowledge access, get valuable feedback, and improve innovations to cater for emerging markets. However, using social media without integrating other key factors does not seem to add value to innovation efforts. Therefore, this study investigates the potential of social media usage (SMU) in enhancing green product innovation (GPI) and how two types of environmental collaboration may affect that relationship, which is a subject that has been under-explored. First, the literature on the expansion of the use of social media in enhancing GPI was reviewed to develop the theoretical framework and hypotheses. Then, data collected from 211 manufacturing firms were analysed using structural equation modelling to examine the proposed relationship. The results revealed that SMU does not directly influence GPI. Rather, internal environmental collaboration (IEC) and environmental collaboration with suppliers (ECS) fully mediate the relationship between SMU and GPI. The results further disclosed a positive relationship between IEC and ECS, where both types of environmental collaboration seem to be key factors in improving GPI. Hence, this study highlights the importance of knowledge sharing through environmental collaborations for the generation of ideas to improve products in order to remain competitive in the market.

show abstract

“…In [86] the authors focus on the relevance of social media tools as key tools for addressing complexity, enabling companies to establish relationships with key market players such as customers, suppliers and business partners. As these agents have different roles and objectives, it can be argued that being in contact with all these heterogeneous agents will improve business connectivity, helping businesses to be more open to the market.…”

Section: Social Media and Firmsmentioning

confidence: 99%

Adoption of Social Media in Socio-Technical Systems: A Survey

2021

View full text Add to dashboard Cite

This article describes the current landscape in the fields of social media and socio-technical systems. In particular, it analyzes the different ways in which social media are adopted in organizations, workplaces, educational and smart environments. One interesting aspect of this integration, is the use of social media for members’ participation and access to the processes and services of their organization. Those services cover many different types of daily routines and life activities, such as health, education, transports. In this survey, we compare and classify current research works according to multiple features, including: the use of Social Network Analysis and Social Capital models, users’ motivations for participation and organizational costs, adoption of the social media platform from below. Our results show that many of these current systems are developed without taking into proper consideration the social structures and processes, with some notable and positive exceptions.

show abstract

Social Media Use and the Challenge of Complexity: Evidence from the Technology Sector

Cited by 36 publications

References 194 publications

Adaptive Capability, Social Media Agility, Ambidextrous Marketing Capability, and Business Survival: A Mediation Analysis

Adaptive Capability, Social Media Agility, Ambidextrous Marketing Capability, and Business Survival: A Mediation Analysis

Influence of Social Media Usage on the Green Product Innovation of Manufacturing Firms through Environmental Collaboration

Adoption of Social Media in Socio-Technical Systems: A Survey

Contact Info

Product

Resources

About