Social Responsibility and Misleading Advertising of Health Products on the Radio. The Opinion of the Professionals

Abstract

This research studies the opinion of advertising professionals in agencies, on the responsibility in relation to misleading advertising of health-related products, on the medium of radio. Through a closed survey of these professionals with different types of response, dichotomous, multiple choice and Likert scale, relevant results were obtained regarding compliance and application of the law and social responsibility linked to an advertising that directly affect health. The results show that only 10% of them know the legislation, although almost 90% of those surveyed consider it necessary to have legislative knowledge, and for only half of these, is it important. A large majority assure that the health sector should be one of the most protected sectors in the advertising world and, it should be noted, that the vast majority of the professionals surveyed view the legal restrictions on advertising in the health sector as positive. There is no unanimity as to who is responsible for the message, agency or advertiser. For its part, radio is presented as one of the most serious media and less prone to misleading advertising. To conclude, it can be stated that the professionals of the agencies do not perceive the existence of misleading advertising in the health sector, neither do they consider radio as one of the media where this deception can most occur. However, they coincide in stating that the health sector is one of the most dangerous if the damage that advertising deception can cause to consumers is considered.

The Effect of False Advertising on Consumer Online Purchase Behavior with the Mediating Effect of e-WOM: Consumers in Malaysia

“…Misleading advertising seeks to highlight a commercial as the greatest on the market in order to boost sales. One of the most popular strategies is exaggerating the product; if the exaggeration was minimal or unenthusiastic, the advertisement would not receive the anticipated attention (García-Nieto et al, 2021). The majority of false statements have been distinguished from puffing.…”

“…Customers become sensitive to all forms of advertising when they see advertisements as deceptive (García-Nieto et al, 2021). According to Moore & Hancock (2022), young folks are more adept than older ones at recognising false information.…”

“…According to TorHoerman (2022), deceptive advertising can be defined by three factors: first, it must involve credible claims that are blatantly false or blatantly obvious; second, it must involve encouragement that differs from what consumers believe the advertisement to be and what is true; and third, it must involve a consumer's held belief that is supported by a prior purchase belief from other advertisements. Customers may suffer when they mistakenly perceive an advertisement to be factual when it is not (García-Nieto et al, 2021). Gardner (1975) defined deceptive advertising as involving lying as well as creating false assumptions that could influence a customer's behaviour.…”

“…Misleading information is the exaggeration of an advertisement to improve the benefits of a product created by advertisers (García-Nieto et al,2021). Misleading information in an advertisement is likely to mislead anyone who sees it.…”

Polyphenols: Natural Preservatives with Promising Applications in Food, Cosmetics and Pharma Industries; Problems and Toxicity Associated with Synthetic Preservatives; Impact of Misleading Advertisements; Recent Trends in Preservation and Legislation

“…Misleading advertisements are a serious ill issue for society that needs to be addressed. Therefore, the advertising industry requires the following laws and regulations to ensure the credibility and authenticity of the common man [ 211 , 212 ].…”