For novice action researchers, issues of roles, politics and ethics are critical, particularly in design. The field of organization development (OD) provides many useful considerations of roles, politics and ethics. This article proposes a systemic design-based framework of the action research process that includes context, inquiry mechanisms, inquiry cycle and outcomes. Such perspective brings to the forefront the issues of context, roles, politics dynamics and ethics that are embedded in the action research process and influence its emergent process, quality and outcomes. A set of propositions for further explorations is advanced and briefly discussed.