This article focuses on the attitude to innovations and the stress of innovations in higher education. Numerous researchers identify different types of learning (teaching) focused on more or less innovativeness, including more or less procedural, methodological, etc. creation. Thus, the traditional, reproductive and “theoretically oriented” type of education is associated with the retransmission, reproduction of social experience, the second, “practically oriented” – with a creative search based on the existing experience and thus with its enrichment. However, in reality it is impossible to find such forms and formats of teaching and upbringing, in which the practice of teaching was reduced only to the organization of pure reproduction of knowledge and skills, it is even more unrealistic to imagine teaching on an exclusively creative, practical, research, meta-subject basis beyond the reproductive retransmission of the most important knowledge and skills left by the predecessors to the living generations. We are usually talking about the quality and focus of education, its moral, ideological, social, psychological and other conditions and results. The authors discuss the concept of the stress of innovations. The stress of innovations in educational institutions is the stress that occurs in the process and as a result of the introduction of innovations in education. The innovations cause a situation that gives rise to stress and post-stress disorders in students and teachers (didactogenies in the forms of pediogeny, mathetogeny, eductogeny). The main goal of the study is to comprehend the types of people’s attitudes towards innovations in education in the context of the concept of innovation stress. The main method of this research was a theoretical analysis of the problematics of people’s attitudes to innovation in education in the context of the concept of innovation stress. All productive and effective innovations in education are connected by one idea – the creation of conditions under which the development of a person as a person, partner and student/professional is inevitable, and not just stated or impossible. When developing an integrative model for the prevention and overcoming of the stresses of innovation for students and teachers (in case of mathetogeny, pediogeny and eductogeny) it is important to set and solve the tasks of prevention and correction of stress in the context of the development of subjects of education in different contexts: in the context of educational, professional, personal and interactive development. Prevention and correction of stress in innovative education (and in the stress from innovation) is associated with the prevention and correction of pediogenies (harm caused by the wrong, destructive and pathological attitude of teachers to students), mathetogenies (harm caused by the wrong, destructive and pathological attitude of students to teachers), and eductogenies (harm associated with the deformation of organizational conditions and forms of training and education). One of the components of the work is psychological (psychotherapeutic) assistance to the subjects of education (in the form of one-time consultations and trainings, coaching and systematic support). Such assistance, even in the form of one-time consultations, should nevertheless be aimed at systematic, integrative prevention and correction of stresses in education, including the stresses of innovation.