Spin versus fair speak in food labelling: A matter of taste?

Smith, Viktor; Møgelvang-Hansen, Peter; Hyldig, Grethe

doi:10.1016/j.foodqual.2010.05.016

Cited by 27 publications

(13 citation statements)

References 34 publications

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“…In addition, a semiotic analysis of product packages Floch, 1990Floch, , 1995Smith, Møgelvang-Hansen, & Hyldig, 2010) was conducted in order to map the brand communication and to select the products that represented the range of brand variability within the product category. The relationships between the different elements of each package were investigated: the container (shapes, colours, matters), the label, including both the texts (company and brand name and other texts) and the image, considering topological organisation, colours, lines, typefaces and figurative representation.…”

Section: The Productsmentioning

confidence: 99%

Emotional responses to branded and unbranded foods

Spinelli¹,

Masi

Zoboli³

et al. 2015

Food Quality and Preference

157

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Section: The Productsmentioning

confidence: 99%

Emotional responses to branded and unbranded foods

Spinelli¹,

Masi

Zoboli³

et al. 2015

Food Quality and Preference

157

View full text Add to dashboard Cite

“…The remaining 87% concerned purely verbal elements such as product names, verbal claims, and nutrition facts. A possible explanation for this asymmetry is that verbal elements are capable of presenting explicit propositional arguments that are assessable in terms of truth and falsity and are hence easier to complain about in an unambiguous manner (Smith, Møgelvang-Hansen, and Hyldig 2010; also see Messaris 1994;Bone and France 2001).…”

Section: Legal Practices and The Need For Firmer Evidencementioning

confidence: 99%

Do natural pictures mean natural tastes? Assessing visual semantics experimentally

Smith

Barratt²,

Sørensen

2015

Cognitive Semiotics

Self Cite

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A widespread assumption in Danish consumer law is that if the package of a food product carries a picture of a potentially taste-giving ingredient (say, a strawberry), then consumers will expect the corresponding taste to stem primarily from that ingredient rather than from artificial flavouring. However, this is not expected to be the case if the packaging carries only a verbal indication of the potential ingredient (say, the word

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“…package's appearance and its several visual elements (color, size and shape). Food packages and labels could communicate information to consumers in two main forms: linguistic signs (symbols based entirely on social convention), or signs that are based on resemblance (drawings, pictures, signs, colors, shapes and textures) (Smith, Mogelvang-Hansen, & Hyldig, 2010).…”

Section: Introductionmentioning

confidence: 99%