Sports Services, Product of Physical Culture Activities

Abstract

"Physical culture" and "sport" are considered, first and foremost, in social terms, as a specific sphere of society's life (physical culture and health), an educational sphere (training and development of specialists in the field), and a competitive one (generating income and competitive advantages). Secondly, from an economic point of view, as a branch of the non-productive sphere, this field is a type of activity, useful from a social point of view, because it offers the population various types of services. This activity is carried out by enterprises, institutions, organizations of various forms of ownership and departmental affiliation, including individuals. According to the classification of the branches of the national economy in the Republic of Moldova, physical culture and sports are an integral part of the industry "Art, recreation and leisure activities" [3]. However, there is every reason to believe that this sphere has now formed an independent branch of the national economy, whose main product is social and cultural services, offering organized forms of exercise and sport for various purposes, as well as activities to ensure for its beneficiaries, sports facilities, organization of services, provision of sports competitions and entertainment events, professional training, scientific research, trade, rental and maintenance of sports equipment and inventory, sports insurance services, etc. Also, individuals and sports entities are the most important subjects of market relations in this field. Experts define a service as a type of activity that aims to meet the needs of others, in the process of which does not create a new material product, previously non-existent, but changes the quality of an existing product, created, i.e. services are provided (these are benefits provided not in the form of things, but in the form of socially useful activities). Thus, the provision of services itself creates the desired result. In this context, we can mention that sports services can be defined as a set of forms of activity, socio-pedagogical developed to meet the needs of different socio-demographic groups of the population towards improving fitness or to make a sports show.

Aplicarea cercetării de marketing în sport

“…Întrebaţi dacă aceste răspunsuri pot face obiectul unor cercetări de marketing ce ar putea aduce un set de informaţii importante cu privire la date generale de piaţă, date referitoare la consumatorii individuali şi la concurenţă, majoritatea categoriilor de respondenţi au afirmat pozitiv într-un procent de 56%, negativ -19%, iar 24% au menţionat că nu cunosc această problematică în detaliu (Figura 3). Deoarece, pentru o dezvoltare durabilă a organizaţiei sportive, comunicarea externă nu este totul, am dorit să aflăm dacă în cadrul instituţiilor intervievate există conceptul de comunicare internă, care sunt obiectivele acesteia, metodele de realizare a acestora, precum şi dacă există un departament în atribuţiile căruia revin aceste îndatoriri [1,3]. Din răspunsurile primite reiese că printre cele mai importante obiective ale comunicării interne se numără: stimularea spiritului de echipă, crearea unui climat intern favorabil, informarea personalului cu privire la modul de funcţionare şi activităţile curente ale organizaţiei, construirea şi consolidarea culturii organizaţionale, mobilizarea angajaţilor, pentru ca aceştia să devină mai eficienţi, informarea personalului înainte de a emite mesaje în exterior sau prevenirea conflictelor sociale.…”

“…Dar este necesar să facem diferenţierea marketingului sportiv pentru juniori, a sportului studenţesc, a sportului de masă, a sportului olimpic, a sportului profesionist şi marketingul serviciilor din sfera de sănătate şi loisir. Având trăsături comune, fiecare dintre aceste tipuri de marketing dispune şi de trăsături specifice proprii, legate în primul rând de diferiţi consumatori (elevi, studenţi, lucrători din sfera productivă, sportivi de înaltă performanţă, sportivi profesionişti, spectatori, consumatori ai serviciilor şi materialelor sportive) [1,4,5].…”

Improving the efficiency of the railway industry as a result of employees engaging in physical culture and sports

“…According to [15], sports and physical culture contribute to the transformation of a person into a biosocial being, and also contribute to the formation of his health-saving potential, the ability to independently strengthen health.…”