Spreading Ideas: TED Talks’ Role in Cancer Communication and Public Engagement

Verjovsky, Marina; Jurberg, Claudia

doi:10.1007/s13187-019-01583-6

Cited by 3 publications

(4 citation statements)

References 17 publications

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“…As a consequence, we can only speculate as to the causal mechanisms underlying our results and must refer to future experimental work to settle the issue. Second, TED Talks are but one form of public science communication (MacKrill et al 2021;Sugimoto and Thelwall, 2013;Verjovsky and Jurberg, 2020). It is unclear to what extent our findings translate to, for instance, academic posts on social media (Rohrer et al 2021) or traditional press releases, especially considering that text-based forms of science communication were found to rely less on affective language than TED Talks.…”

Section: Discussionmentioning

confidence: 74%

Affect in science communication: a data-driven analysis of TED Talks on YouTube

Fischer,

Jeitziner,

Wulff

2024

Humanit Soc Sci Commun

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Science communication is evolving: Increasingly, it is directed at the public rather than academic peers. Understanding the circumstances under which the public engages with scientific content is therefore crucial to improving science communication. In this article, we investigate the role of affect on audience engagement with a modern form of science communication: TED Talks on the social media platform YouTube. We examined how two aspects of affect, valence and density are associated with public engagement with the talk in terms of popularity (reflecting views and likes) and polarity (reflecting dislikes and comments). We found that the valence of TED Talks was associated with both popularity and polarity: Positive valence was linked to higher talk popularity and lower talk polarity. Density, on the other hand, was only associated with popularity: Higher affective density was linked to higher popularity—even more so than valence—but not polarity. Moreover, the association between affect and engagement was moderated by talk topic, but not by whether the talk included scientific content. Our results establish affect as an important covariate of audience engagement with scientific content on social media, which science communicators may be able to leverage to steer engagement and increase reach.

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Section: Discussionmentioning

confidence: 74%

Affect in science communication: a data-driven analysis of TED Talks on YouTube

Fischer,

Jeitziner,

Wulff

2024

Humanit Soc Sci Commun

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show abstract

“…As a consequence, we can only speculate as to the causal mechanisms underlying our results and must refer to future experimental work to settle the above-mentioned hypotheses. Second, TED talks are a particular form of public science communication (MacKrill et al, 2021;Sugimoto & Thelwall, 2013;Verjovsky & Jurberg, 2020) that likely differs from other kinds, especially those based purely on text, which were found to rely much less on affective language. It is therefore unclear to what extent our findings translate to, for instance, academic posts on social media (Rohrer et al, 2021) or traditional press releases.…”

Section: Discussionmentioning

confidence: 99%

“…TED talks are video recordings of short presentations on technology, entertainment, and design, including many talks on basic and applied science. Given these characteristics, TED talks are considered a modern form of science communication (e.g., MacKrill et al, 2021;Sugimoto & Thelwall, 2013;Verjovsky & Jurberg, 2020). On their webpage (www.ted.com), the TED organization provides curated transcript for all talk, which can be used to derive their affective features.…”

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confidence: 99%

Affect in science communication: A data-driven analysis of TED talks on YouTube

Fischer¹,

Jeitziner²,

Wulff³

2021

Preprint

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Science communication is changing. It is increasingly directed not only at peers but at the public in general. Accordingly, understanding the circumstances under which audience members engage with scientific content is crucial to improving science communication. In this article, we investigate the role of affect on audience engagement with a modern form of science communication: TED talks. We examined how affect valence---a net positive or negative affect---and density---the proportion of affective words---are associated with a talk's popularity---reflecting views and likes---and polarity---reflecting dislikes and comments. We found that the valence of TED talks was associated with both popularity and polarity, with positive valence being linked to higher talk popularity and lower talk polarity. Density, on the other hand, was only associated with popularity, with higher affective density being linked to higher popularity---even more so than valence---but not polarity. Moreover, we observed that the association between affect and engagement was partially moderated by talk topic. Specifically, whereas higher density was related to higher popularity across most topics, valence seemed to particularly impact the popularity and polarity of TED talks on social topics, which regularly discuss polarizing issues such as race or political conflicts. We discuss implications of our findings for increasing the effectiveness of science communication.

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“…The "multiple fields" and "multiple diversity" refers to the fact that TED presents a rich and broad diversity in the perspective of each viewers through all kinds of lectures, including education, biology, physics, philosophy, psychology, design and invention, and many other fields. In the study by Verjovsky and Jurberg (2019), the public had a more positive response and support for scientific TED lectures. To a certain extent, it has facilitated the sharing and exchange of global knowledge, making it possible for knowledge without borders to become a reality.…”

Section: The Advantages and Characteristics Of Tedmentioning

confidence: 96%

Analysis of Online Social and Educational Language Programs – TED as an Example

Yincen¹

2022

European Proceedings of Social and Behavioural Sciences

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TED (Technology, Entertainment, Design) is an online social and educational language program, TED is mainly broadcast in the form of lectures for audiences around the world, so that many people living in the online environment, in the era of fragmentation and pan-entertainment can also get scientific education and space to think. TED was first created in early 1984, and began to flourish in 2000. The networked broadcast of the program in 2017 brought the program to its pinnacle. This paper analyses TED's overall framework process, speaker selection and its value embodiment, language form, and program broadcast format from TED's program content and program features, exploring TED's advantages and features, and pointing out its shortcomings and improvement suggestions. At the same time, the value and public attention of the TED program is analysed through data. The analysis shows that audiences do not choose to give up the program because of its weak entertainment, reflecting the public's desire for knowledge and rational judgment today, and reminding the urgent need to produce more programs like TED. In addition, this paper points out that online social and educational language programs have useful ideas for China, that is using language programs as a bridge to carry a platform for spreading Chinese language and Chinese culture and promoting it to the world.

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Spreading Ideas: TED Talks’ Role in Cancer Communication and Public Engagement

Cited by 3 publications

References 17 publications

Affect in science communication: a data-driven analysis of TED Talks on YouTube

Affect in science communication: a data-driven analysis of TED Talks on YouTube

Affect in science communication: A data-driven analysis of TED talks on YouTube

Analysis of Online Social and Educational Language Programs – TED as an Example

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