Sprite’s Advertisement Myth Versus The Reality in Television Based on Islamic Perspective

Abstract

This research analyzes about Sprite's advertisement Myth vs Reality version on television based on Islamic Perspective. The company would like to offer the freshness of the product with an extra ordinary Advertisement. This research applied the semiotic perspective from Roland Barthes to analyze connotation, denotation, myth and ideology to find the message behind the advertisement and relate this issue with Islamic perceptive. This research used qualitative approach and semiotic analysis method. The primary data was Sprite's advertisement Myth vs Reality version. The secondary data was literary review and other information (website) that related with the object. The analysis data of this research used semiotic model from Roland Barthes. This research analyzed all communication icons and cinematographic aspects in the Advertisement. The researcher indicated that the advertisement urges people to think logically. It urges people to understand that a drink cannot make them suddenly rich or get the ideal couple without doing nothing. Among the ways of thinking that deviate from the truth according to Islamic perspective is Sumber data yang digunakan adalah sumber data primer, yakni yang diperoleh dari rekaman iklan Sprite edisi Mitos vs kenyataan, serta data sekunder, yakni dari studi kepustakaan dan informasi media massa yang berhubungan dengan objek. Analisis data menggunakan model semiotika Roland Barthes. Lambang-lambang komunikasi dan aspek sinematografis setiap scene Iklan Sprite edisi mitos versus kenyataan di televisi, akan dibahas dalam penelitian ini. Ditinjau dari denotasi, konotasi dan mitos pesan yang ingin disampaikan dalam iklan tersebut dan penulis hubungkan dengan perspektif Islam, penulis menyimpulkan iklan Sprite edisi mitos versus kenyataan dapat diartikan bahwa masyarakat harus bisa berpikir logis disamping itu Islam juga mengagungkan ilmu dan mengharamkan berkata tanpa dasar ilmu yang jelas. Lewat iklan ini, masyarakat diajak memahami bahwa tidak ada minuman yang membuat orang cepat kaya dan mendapatkan jodoh tanpa berusaha, yang ada hanyalah yang dapat menghilangkan rasa haus dan meyegarkan tubuh. Diantara cara berpikir yang menyimpang dari kebenaran menurut islam adalah percaya kepada khurafat dan mitos. Padahal Sprite hanya minuman bening bersoda rasa lemon yang begitu menyegarkan.]

Analisis Nilai-Nilai Pendidikan Karakter Melalui Pendekatan Multikultural pada Kurikulum Pendidikan Dasar Mata Pelajaran Pendidikan Kewarganegaraan di SDN 102 Aneka Marga

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Political Policy Analysis of the National Education Budget In Islamic Education Studies

“…All of this will give birth to an enlightening educational setting. For the government as the holder of educational policy, then the existence of the concept of directed education politics necessitates enlightening procedures (Sidiq, U & Ikhwan, A. 2018).…”

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