The technology which growing from time to time makes someone becoming more active in using social media. Cell phone companies developed its services (3G, 4G, HSDPA, EVDO and others) to support those needs. Social media are became inseparable in teenagers daily life, where they can share informations or doing other things for fun. It becomes needs for them. Instagram is one type of social media that's currently widely used by teenagers. The question is, whether those needs can be fulfilled or not via instagram. The researcher wanted to see instagram usage patterns among teenagers. This study used descriptive qualitative method, with five active teens which using instagram as samples or informants. Data collection techniques are observation, interview and collecting documents in the form of photos and other important files that support this research. From the results, it can be concluded that Instagram is a social media that is able to meet one's needs. Those are cognitive needs, affective needs, personal integration needs, the needs for social integration and the needs for escapist. ABSTRAKTeknologi yang berkembang dari waktu ke waktu membuat seseorang menjadi lebih aktif dalam menggunakan media sosial.Perusahaan telepon seluler pun mengembangkan beragam layanan (3G, 4G, HSDPA, EVDO dan lain-lain) untuk mendukung kebutuhan tersebut. Sosial media menjadi tak terpisahkan dalam kehidupan sehari-hari di kalangan remaja, di mana mereka dapat berbagi informasi atau melakukan hal-hal lain untuk bersenang-senang. Hal ini menjadi kebutuhan bagi mereka. Instagram adalah salah satu jenis media sosial yang saat ini banyak digunakan remaja. Pertanyaannya adalah, apakah kebutuhan tersebut dapat dipenuhi atau tidak melalui Instagram. Peneliti ingin melihat pola penggunaan instagram di kalangan remaja. Penelitian ini menggunakan metode deskriptif kualitatif, dengan lima remaja aktif yang menggunakan instagram sebagai sampel atau informan. Teknik pengumpulan data dalam penelitian ini adalah observasi, wawancara dan mengumpulkan dokumen berbentuk foto dan file lainnya. Dari hasil penelitian, dapat disimpulkan bahwa Instagram adalah media sosial yang mampu memenuhi kebutuhan seseorang, yakni kebutuhan kognitif, afektif, integrasi pribadi, integrasi sosial dan berkhayal. Kata Kunci: media sosial, instagram, remaja
Public speaking is an important skill for everyone to master, especially for those who are inthe field of communication including politics and leadership. Regarding this context, this articleis the result of community service program that aims to provide an understanding of publicspeakings to students at the Fithrah Insani Islamic Senior High School. Moreover, this eventprovides the students a proper training on how they can basically practice public speaking. Thisseries of activities includes providing basic and advance understanding of public speaking aswell as practising it in front of class. In conclusion, after the public speaking training, studentsare able to explain the basics of public speaking, overcome nervousness or anxiety, and are ableto implementing public speaking in front of the class.
This research analyzes about Sprite's advertisement Myth vs Reality version on television based on Islamic Perspective. The company would like to offer the freshness of the product with an extra ordinary Advertisement. This research applied the semiotic perspective from Roland Barthes to analyze connotation, denotation, myth and ideology to find the message behind the advertisement and relate this issue with Islamic perceptive. This research used qualitative approach and semiotic analysis method. The primary data was Sprite's advertisement Myth vs Reality version. The secondary data was literary review and other information (website) that related with the object. The analysis data of this research used semiotic model from Roland Barthes. This research analyzed all communication icons and cinematographic aspects in the Advertisement. The researcher indicated that the advertisement urges people to think logically. It urges people to understand that a drink cannot make them suddenly rich or get the ideal couple without doing nothing. Among the ways of thinking that deviate from the truth according to Islamic perspective is Sumber data yang digunakan adalah sumber data primer, yakni yang diperoleh dari rekaman iklan Sprite edisi Mitos vs kenyataan, serta data sekunder, yakni dari studi kepustakaan dan informasi media massa yang berhubungan dengan objek. Analisis data menggunakan model semiotika Roland Barthes. Lambang-lambang komunikasi dan aspek sinematografis setiap scene Iklan Sprite edisi mitos versus kenyataan di televisi, akan dibahas dalam penelitian ini. Ditinjau dari denotasi, konotasi dan mitos pesan yang ingin disampaikan dalam iklan tersebut dan penulis hubungkan dengan perspektif Islam, penulis menyimpulkan iklan Sprite edisi mitos versus kenyataan dapat diartikan bahwa masyarakat harus bisa berpikir logis disamping itu Islam juga mengagungkan ilmu dan mengharamkan berkata tanpa dasar ilmu yang jelas. Lewat iklan ini, masyarakat diajak memahami bahwa tidak ada minuman yang membuat orang cepat kaya dan mendapatkan jodoh tanpa berusaha, yang ada hanyalah yang dapat menghilangkan rasa haus dan meyegarkan tubuh. Diantara cara berpikir yang menyimpang dari kebenaran menurut islam adalah percaya kepada khurafat dan mitos. Padahal Sprite hanya minuman bening bersoda rasa lemon yang begitu menyegarkan.]
Television, with a larger audience than other mass media in Indonesia, can improve youth engagement in politics, or at least their curiosity about politics. Previous studies showed inconclusive results concerning the effects of television viewing and political interest. However, the current study assessed the effect of talk shows and variety show viewership on college students’ political interests. A survey was conducted of 400 college students at Universitas Pembangunan Nasional Veteran Jakarta (UPNVJ), Jakarta, Indonesia, using a stratified sampling technique and data analysis with multiple linear regression analysis. The results verified that talk shows and variety show viewership directly relate to the political interest in youth. Variety show viewership has a negative relationship, which means that political interest decreases as viewing of variety show increases. Television use, talk show viewership, and political knowledge positively correlate with political interest. The author suggests a sample from a broader geographical area in the future. Furthermore, the conceptualization of variety shows should be examined more.
The Covid-19 pandemic has forced many people to stay at home. People in Indonesia are encouraged to work from home (WFH) from 2020 until 2022. The WFH has significantly impacted the economy, especially among field workers. The MA cannot promote its product and services during this time. Therefore, the sales are decreasing. This study describes how the MA uses WhatsApp to socialise their product and services to seek potential customers amid the pandemic. This research involved descriptive qualitative methods, with five MAs as respondents. This study showed that the MAs maximised WhatsApp in socialising funeral products to customers during the pandemic. MAs used WhatsApp features such as "Profile Picture" and "Status" to attract people by keeping their contact numbers. The funeral product details were later socialised in texts, photos, and videos funeral prices will never be mentioned by the MA unless potential customers are asking about it.
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