High Nature Value farmland (HNVf) represents a rural landscape characterized by extensive farming practices. These lands not only deliver vital ecosystem services (ES) but also serve as significant harbors of biodiversity, underscoring their critical conservation status. Consequently, European Union countries have prioritized the identification, monitoring, and enhancement of HNVf systems in their policies. As governments and international organizations increasingly lean on green subsidies to promote sustainable environmental practices, the valuation of ecosystem services (VES) emerges as a crucial tool. This valuation offers both an economic rationale for conservation and aids in determining the optimal allocation of these subsidies for maximum environmental and economic return on investment. Given the potential for such valuations to shape and justify conservation subsidies, there is a growing imperative to understand the research trends and knowledge gaps in this realm. This article, through a bibliometric review, seeks to illuminate the size, growth trajectory, and thematic tendencies within HNVf and VES literature. Bibliometric analysis is recognized as promising in identifying research trends; thus, this article consists of a bibliometric review of HNVf and VES research. The objective is to identify the size, growth trajectory, and geographic distribution of HNVf and VES literature between the first publication until 2022, while assessing the critical publishing journals, authors, documents, and conceptual structure of the research fields (e.g., economic, social, and environmental). The analysis revealed a predominant concentration of research on HNVf in Europe, with limited studies conducted outside this continent. The primary focus of these studies revolved around subject areas such as environmental science, agriculture, and biological sciences. Conversely, regarding research on VES, there was no clear regional concentration. VES research publications mainly covered the interdisciplinary fields of economics, biology, and policymaking. As the fields of HNVf and VES have evolved, it is evident that there has been a stronger push towards data-driven approaches, emphasizing the need for tangible assessments and precise understanding. In examining the overlap between topics, the analysis revealed a gap between methodologies for HNVf monitoring and conservation and VES, highlighting the need for further development in crafting an integrated approach encompassing both areas.