Storytelling for Sustainable Development

Wall, Tony; Rossetti, Lisa; Hopkins, Sandra

doi:10.1007/978-3-319-63951-2_381-1

Cited by 2 publications

(4 citation statements)

References 20 publications

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“…Regarding the dynamic dimension of the BM, the data do not show the existence of any major turning point, as is typical of stories, in general and in relation to sustainability (Fischer et al, 2016;Veland et al, 2018;Wall et al, 2019). COVID-19 was mentioned as an episode from which tourism operators should learn, but no major change as a result of the pandemic was identified for the specific BM, which has maintained its coherence with the ideas of primarily targeting residents and aiming at top quality, or for the sector.…”

Section: The Social Dynamic Dimension Of the Bm Narrativementioning

confidence: 74%

“…The relevance of narratives to sustainability is confirmed by the vast literature pointing to the opportunity to frame sustainability challenges as problem-solving stories (e.g. Fishcer et al, 2016;Veland et al, 2018;Wall et al, 2019).…”

Section: Bms As Narratives For Sustainabilitymentioning

confidence: 93%

“…In the literature, the constructivist approach to BMs refers to cognitive mapping and causal mechanisms between unsatisfied needs and the development of value propositions (Furnari, 2015). The view of BMs as narratives goes a step further: BM narratives can be considered unfolding stories that include-but are not limited to-causal mechanisms and can be expressed effectively through the typical structural components (characters, context and turning point) (Podoynitsyna et al, 2020;Wall et al, 2019).…”

Section: Methodology and Methodsmentioning

confidence: 99%

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Telling the Story of a Sustainable Business Model in Arctic Luxury Food Tourism

Bertella

2023

j gastron tour

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Luxury gastronomy can be relevant to tourism in terms of sustainability. This study adopted the perspective of business models (BMs) as narratives to explore luxury gastronomy and sustainability in the case of a food project in Arctic Norway. This study focused on the story that drives, communicates and legitimises the project’s BM and its sustainability. The main findings suggest that the specific BM can be viewed as a story revolving around two interrelated major themes: sustainability as an integrated part of quality and luxury as time for inspiration and self-care and as coherence (in experiential terms as well as in relation to sustainability commitment). The adoption of the perspective of BMs as narratives helped uncover the social dynamic dimension of the BM, which concerns the process through which businesses emerge from social interactions and, in the investigated case, is essentially an expression of a collective effort to include an element of innovativeness within a context that is otherwise rather static

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Section: The Social Dynamic Dimension Of the Bm Narrativementioning

confidence: 74%

Section: Bms As Narratives For Sustainabilitymentioning

confidence: 93%

Section: Methodology and Methodsmentioning

confidence: 99%

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Telling the Story of a Sustainable Business Model in Arctic Luxury Food Tourism

Bertella

2023

j gastron tour

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“…Actualmente se priorizan estrategias narrativas, como los storytelling, donde convergen los componentes cognitivos, afectivos y comportamentales para instar a la movilización de los jóvenes, apelando a su compromiso social (Wall et al, 2019). E incluso, buscando su inmersión en relatos gamificados para promover la apropiación de conocimientos y actitudes (Salazar y Escobar, 2022).…”

Section: Introductionunclassified

Impacto proambiental en jóvenes universitarios: emociones generadas e implicación promovida por un storytelling de la ONU

et al. 2023

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Se utiliza la campaña medioambiental de la ONU “Rompe con el plástico” dentro del Proyecto Go Green! para sensibilizar a los universitarios sobre el consumo de plásticos. La investigación se propone: 1) conocer las respuestas afectivo-emocionales y nivel de implicación proambiental de estudiantes de grados de Educación tras visionarla; y 2) identificar sus opiniones sobre la pertinencia de su narrativa, mensaje y protagonista. La metodología es mixta: cuantitativa, en tanto estudio empírico no experimental, con muestreo no probabilístico -participantes del proyecto (N=296)-, con carácter descriptivo y correlacional apoyándose en datos recabados con un cuestionario. Y, cualitativa, mediante grupos focales. Los resultados subrayan que el mensaje de la campaña apoyada en la técnica del storytelling genera mucho interés y empatía con la protagonista. La narrativa está muy bien valorada y propicia gran implicación medioambiental. Su impacto proambiental es alto, relacionado con el nivel de conciencia ecológica de los estudiantes. Sensibiliza y conciencia para reducir el consumo de plásticos, aunque no todos cambian su actitud. Concluyendo, la campaña transforma un mensaje informativo en relato persuasivo, activando el interés de la audiencia. Sin embargo, es preciso diseñar campañas más explícitas que inviten a realizar acciones concretas y propongan comportamientos eco-sostenibles emulables.

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Storytelling for Sustainable Development

Cited by 2 publications

References 20 publications

Telling the Story of a Sustainable Business Model in Arctic Luxury Food Tourism

Telling the Story of a Sustainable Business Model in Arctic Luxury Food Tourism

Impacto proambiental en jóvenes universitarios: emociones generadas e implicación promovida por un storytelling de la ONU

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