Strategi Diferensiasi Produk Line Untuk Menarik Minat Konsumen

Lenti, Marsela; Beni, Sabinus; Sadewo, Yosua Damas; Usman, Usman

doi:10.46229/b.e.e..v2i2.190

Cited by 12 publications

(6 citation statements)

References 2 publications

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“…Hal tersebut bisa menarik minat konsumen, sehingga dikemudian hari akan memperluas pemasaran. Sesuai dengan pendapat yang dikemukakan oleh (Lenti et al, 2020), bahwa konsumen akan tertarik membeli suatu produk apabila kemasan menarik. Dengan banyaknya konsumen, maka secara tidak langsung akan meningkatkan perekonomian masyarakat.…”

Section: Pendahuluanunclassified

Kreativitas Pengolahan Kolang-Kaling Kelompok Ukm Dusun Kalikesek Kecamatan Limbangan Kabupaten Kendal

Khasanah,

Ferawati,

Muzammil

et al. 2024

JAI

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Dusun Kalikesek termasuk dataran tinggi, dikelilingi oleh lembah gunung Ungaran yang memiliki sumber mata air yang jernih dan melimpah. Dusun Kalikesek berada di bawah hutan pinus yang terdapat pohon aren dengan jumlah yang cukup banyak di sekeliling desanya. Banyaknya pohon aren ini maka dusun Kalikesek dikenal dengan Arenan Kalikesek. Dengan banyaknya pohon aren ini, maka dusun Kalikesek merupakan sentra penghasil kolang-kaling yang banyak. Melimpahnya kolang-kaling ini justru menjadi permasalahan tersendiri bagi masyarakat setempat. Pengolahan kolang-kaling yang masih sangat sederhana yaitu hanya direbus dan direndam mengakibatkan kolang-kaling ini tidak dapat bertahan lama. Sebagian besar kolang-kaling yang sudah direndam hanya diberikan sebagai pakan hewan ternak saja. Tujuan dari pengabdian ini untuk mendampingi UKM Dusun Kalikesek Kecamatan Limbangan Kabupaten Kendal dalam mengolah kolang-kaling agar menambah nilai jual. Metode pengabdian ini dilakukan 3 tahap yakni persiapan, pelaksanaan dan evaluasi. Hasil dari kegiatan ini menghasilkan bahwa kolang-kaling yang tadinya hanya dapat bertahan dalam 3-7 hari dengan diolah menjadi minuman dalam kemasan dapat bertahan 3-8 bulan. Kolang- kaling yang hanya dijadikan makanan hewan ternak kini diolah menjadi produk yang dapat memiliki daya jual tinggi. Dengan branding NHEZ menjadikan tampilan minuman kolang kaling mudah diingat oleh kosumen dan pasar, tidak hanya kemasan kosong tanpa gambar dan huruf.

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Section: Pendahuluanunclassified

Kreativitas Pengolahan Kolang-Kaling Kelompok Ukm Dusun Kalikesek Kecamatan Limbangan Kabupaten Kendal

Khasanah,

Ferawati,

Muzammil

et al. 2024

JAI

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“…Online shop merupakan sebutan dari toko online dimana segala aktivitas penjualan dilakukan secara online, interaksi antara penjual dan pembeli saat melakukan tawar menawar juga dilakukan secara online (Pratiwi, 2013). Online shop saat ini menjadi fenomena yang sudah terbukti lebih mudah dan praktis bagi masyarakat secara umum dalam transaksi jual beli, dan menjadi satu bentuk perubahan yang di sajikan internet dalam perubahan berbelanja (Lenti et al, 2020).…”

Section: Pendahuluanunclassified

Online shop sebagai sarana berbelanja masyarakat masa kini

Clara,

Beni

2023

J. Ilm. Ekon. Glob. Masa Kini

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Online shop is an online shopping system where transactions that occur between sellers and buyers are entirely carried out online, this certainly gives a change to the shopping system in the era of technology, technological developments provide benefits to humans with innovations that occur, online shops emerge which become business fields and make it easier for the community when shopping for necessities. Currently, people are more dominant in shopping online becauseit is easier and more practical without consuming time, even the products needed are almost all available with various variations in each product or service. The online shop is currently growing because it has become a new shopping place besides a shopping center, apart from that the online shop is also the most visited site every day, even in a matter of seconds dozens of people can open an existing online shop line, operational time makes people happy to see products sold by online sellers, this has become one of the considerations for consumers to switch to shopping besides the availability of varied products and almost all of them are available which creates satisfaction for consumers and this is done almost every time making great interest in shopping online of course this becomes opportunities for online businesses, and become a business field and have reciprocity between sellers and buyers who both provide benefits for every need. The research objective of this research is to see how online shops can become shopping centers that are currently in demand by the community. This study uses a qualitative descriptive method to see why online shops are a means of shopping for today's society. Data was collected using the results of interviews with several people who are willing and are one of the people who like to shop online.Keywords: Online shop, Technology, Trend

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“…Strategi diferensiasi dicapai ketika bisnis membedakan diri mereka sendiri menawarkan produk atau layanan yang lebih baik, sehingga membebankan harga premium [20]. Apalagi bisnis dapat mencapai diferensiasi melalui produk yang lebih berkualitas, inovatif, dan luar biasa layanan pelanggan .…”

Section: Pendahuluanunclassified

Strategi Bersaing Konter Pulsa Konvensional di Era E-Commerce

Amri,

Pujani,

Yeni

2023

INFEB

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This research was conducted to find out the business processes, influencing factors and strategies used by celluler kiosk in the city of Padang. This study uses a descriptive qualitative approach. The data in this study were obtained from primary data in the form of interviews with respondents. In this study, interviews were conducted with 11 respondents who were celluler kiosk business actors in the city of Padang. The results of the study show that the this business is still promising amidst the development of e-commerce. 8 out of 11 informants said that e-commerce has not had an effect on business. 10 informants have not used online channels in making sales. To compete and survive, this business needs to develop a competitive strategy. This is done by providing inexpensive services and products (cost leadership), unique and diverse products (differentiation) or opening online channels on social media or e-commerce.

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Strategi Diferensiasi Produk Line Untuk Menarik Minat Konsumen

Cited by 12 publications

References 2 publications

Kreativitas Pengolahan Kolang-Kaling Kelompok Ukm Dusun Kalikesek Kecamatan Limbangan Kabupaten Kendal

Kreativitas Pengolahan Kolang-Kaling Kelompok Ukm Dusun Kalikesek Kecamatan Limbangan Kabupaten Kendal

Online shop sebagai sarana berbelanja masyarakat masa kini

Strategi Bersaing Konter Pulsa Konvensional di Era E-Commerce

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