2019
DOI: 10.22373/jp.v2i2.5888
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STRATEGI HUMAS DINAS PARIWISATA KOTA BANDA ACEH DALAM MEMBANGUN BANDA ACEH SEBAGAI KOTA PARIWISATA (Studi Pada Dinas Pariwisata Banda Aceh)

Abstract: This research was titled "PR Strategy of tourism Office of Banda Aceh in building Banda Aceh as Tourism city". The theory used is theory of planning. This research is qualitative research with descriptive type. There are 5 informant in this study. The data collection methods used are interviews, observations, and documentation. Based on the research that has been done, the results of the strategy that was conducted in the promotion process of Banda Aceh as a tourism city is ranging from the annual program of C… Show more

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Cited by 3 publications
(2 citation statements)
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“…The current study differs from research previously conducted on Aceh (Azman, Maulana, & Saleh, 2019;Herizal, Rassanjani, Muhkrijal, 2021;Nurlina, Pratama, Yolanna, & Andiny, 2022) and makes several contributions to the literature. The study provides a holistic review of the available literature on tourism by examining the role of the marketing mix, destination image, and e-WoM in influencing return visit intention.…”
Section: Introductionmentioning
confidence: 65%
“…The current study differs from research previously conducted on Aceh (Azman, Maulana, & Saleh, 2019;Herizal, Rassanjani, Muhkrijal, 2021;Nurlina, Pratama, Yolanna, & Andiny, 2022) and makes several contributions to the literature. The study provides a holistic review of the available literature on tourism by examining the role of the marketing mix, destination image, and e-WoM in influencing return visit intention.…”
Section: Introductionmentioning
confidence: 65%
“…Local culture in society in which there is a value, ethics, norms of customs, and a special rules (Mahardika & Alhafizh, 2017). This peusijuek tradition is part of the culture, and it happened before Islam entered the Acehnese community (Soelaiman, 2012). This can remind us that there is a diversity of tribes in Aceh; in each tribe, there is a uniqueness in utilizing various plant sources as a medium for peusijuek.…”
Section: Introductionmentioning
confidence: 94%