2018
DOI: 10.24198/jkk.v6i1.12985
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Strategi Komunikasi dalam Membangun Awareness Wisata Halal di Kota Bandung

Abstract: Wisata halal saat ini menjadi fenomena baru dalam dunia pariwisata dan mulai dikembangkan di beberapa negara. Wisata halal merupakan wisata yang pada pelaksanaannya mengacu pada syariat Islam, baik akomodasi, atraksi, dan objek wisata itu sendiri. Di Kota Bandung, wisata halal belum banyak dikenal dan masih pada tahap persiapan pengembangan, sehingga perhatian dan kepedulian terhadap wisata halal di kota ini masih belum terbangun. Dalam menangani masalah tersebut, diperlukan sebuah strategi komunikasi untuk me… Show more

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Cited by 46 publications
(46 citation statements)
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“…The strategy priority in developing halal tourism in West Java is from the aspect of synergy. Pratiwi et.al [21] stated that halal tourism in West Java could be developed through support from various cross-institutions. This cross-agency is a synergy between institutions related to halal tourism in West Java.…”
Section: Development Strategy For Halal Tourism West Javamentioning
confidence: 99%
“…The strategy priority in developing halal tourism in West Java is from the aspect of synergy. Pratiwi et.al [21] stated that halal tourism in West Java could be developed through support from various cross-institutions. This cross-agency is a synergy between institutions related to halal tourism in West Java.…”
Section: Development Strategy For Halal Tourism West Javamentioning
confidence: 99%
“…Sejak tahun 2016, pemerintah pusat dan pemerintah kota telah bersinergi dalam mengembangkan wisata halal Bandung. Dengan kelebihan Bandung sebagai kota destinasi wisata sejak dahulu, maka pengembangan wisata halal akan dapat dilakukan lebih mudah dengan kondisi Bandung yang memiliki populasi muslim terbesar (Pratiwi, Dida, & Sjafirah, 2018 (Hafizh, 2019). Dengan adanya pariwisata halal di Kota Bandung maka diharapkan dapat mengakomodir kebutuhan dari wisatawan muslim baik domestik maupun mancanegara serta meningkatnya jumlah kehadiran wisatawan sebesar 10 persen.…”
Section: Wisata Halal DI Kota Bandungunclassified
“…Tourism image, according to Pitana and Diarta (2009), is tourists' confidence in products and services in tourist destinations. Destination image is not always formed from experience or fact but it can also be formed so that it serves as strong motivation to make a journey to tourist destination (Pratiwi et al, 2018).…”
Section: City Imagementioning
confidence: 99%