Strategi komunikasi media Islam alif.id dan ibtimes.id dalam penyebaran paham moderasi

Abstract

This study aims to know the media communication strategies of Alif.id and IBTimes.id as website media with a moderate Islamic background. The approach adopted in this study is a descriptive qualitative approach. The results of this study indicated that the strategies used by the media Alif.id and IBTimes.id are the strengthening of the character and the branding of each media by using a cultural approach. Thus, Alif.id and IBTimes.id are also consistent in maintaining the quality of the Islamic missionary (da'wah) content presented through articles and readings. In addition, the publication through social media becomes an important strategy because it is able to reach a broad and fast target audience. Again, the presentation of variations in content such as events, presentations, news, and inspirational videos can also increase engagement and awareness of target audience. As an implication, this study recommends the necessity of using media in an effort to spread the values of religious moderation in the midst of a lot of counter-productive content with universal religious spirit.***Tujuan dari studi ini adalah untuk mengetahui strategi komunikasi media Alif.id dan IBTimes.id sebagai media Islam moderat. Studi ini menggunakan pendekatan kualitatif dengan metode deskriptif. Studi menunjukkan hasil bahwa strategi yang digunakan oleh media Alif.id dan IBTimes.id, yaitu penguatan karakter dan branding media masing-masing dengan menggunakan pendekatan secara kultural. Alif.id dan IBTimes.id konsisten dalam menjaga kualitas muatan dakwah yang disajikan melalui artikel dan bacaan. Publikasi melalui media sosial menjadi strategi yang penting karena mampu menyentuh target khalayak secara luas dan cepat. Selain itu, penyajian variasi konten seperti event, sajian, berita, video inspiratif juga mampu meningkatkan ketertarikan dan keterikatan target audience. Sebagai implikasinya, studi ini menganjurkan keharusan penggunaan media dalam upaya menyebarkan nilai-nilai moderasi beragama di tengah banyaknya konten yang kontra-produktif dengan semangat keagamaan universal.

Ideological Construction of the Mass Media: Study of Religious Moderation News in the National Online News Media and its Relation to Moderate Da’wah

“…Practicing religious moderation as well as building a narrative of moderate and tolerant da'wah according to Mubarok & Irama (2022) needs to be performed because Islam and the mass media are two things that complement each other. Thus, according to Aprilyawati & Nurudin (2022), the mass media can use a communication strategy providing a narrative of religious moderation while at the same time building moderate and tolerant da'wah.…”

The Rise of Muhammadiyah’s Islamic Da’wah in the Contemporary Era: Transformation to Online Trend and Responses to Islamic Moderation

“…Muhammadiyah's da'wah strategy has transformed significantly in last two decades, from what was conventional originally to online da'wah (Huda S. , 2022) (Aprilyawati & Nurudin, 2022). Muhammadiyah's effort to transform its da'wah strategy is due to the increasing use of the internet in Indonesia (APJII, 2022).…”

“…Muhammadiyah's effort to transform its da'wah strategy is due to the increasing use of the internet in Indonesia (APJII, 2022). It is also a response to the increasing content that campaigns for hate politics, with the primordial nature of ethnicity, race, religion and groups (Lim, 2017), which is oriented to the dissemination of extremism and terrorism narratives in Indonesia (Huda, Runturambi, & Syauqillah, 2021) (Yumitro, E. K., A. Abdelsalam, & Farhana M. S, 2022) (Aprilyawati & Nurudin, 2022) (Muthohirin, 2015).…”

“…Therefore, Muhammadiyah was involved in the propaganda agenda against extremism through the mobilization of moderate Islamic narratives in various social networks. It included the establishment of online media, both officially initiated by Muhammadiyah and growing because of the individual awareness of the activists, and the creation of creative content containing Islamic moderation on YouTube, Instagram, Reel, Twitter, and Facebook (Aprilyawati & Nurudin, 2022).…”