Strategi Pengembangan Bisnis Ikan Cupang

Abstract

Betta fish cultivation has been established since 1996 starting from the formation of the Karya Mina fish cultivator group in Ketami Village, Pesantren District, Kediri City. These cultivation activities continue to develop so that in 2022 the City of Kediri was confirmed as a Fisheries Village for Ornamental Fish Cultivation by the Ministry of Maritime Affairs and Fisheries. With the existing potential, the right strategy is needed in developing the Betta fish business. This research was conducted at Betta fish farming business locations covering 6 groups of fish cultivators in Ketami Village, Pesantren Village, Bawang Village, and Jamsaren Village, Pesantren District, Kediri City, using qualitative methods. Based on the SWOT analysis, it is known that the appropriate development strategy is the SO strategy. Further analysis uses QSPM to determine the priority of the existing alternative strategies. The main alternative strategy was found, namely Optimizing information technology for Betta type variants, production quantity, and cultivation techniques. The second alternative strategy is to open the market with various types and prices of betta. And the last alternative strategy is to utilize government support, other parties, and institutions for business development.

Strategi Pemasaran Team Betta Concept Dalam Penjualan Ikan Hias Melalui Platform Media Sosial Tiktok

“…Sektor perikanan yang memiliki keunggulan kompetitif untuk menggerakkan perekonomian nasional adalah komoditasikan hias, baik ikan hias air laut maupun air tawar, karena sangat potensial sebagai sumber pendapatan masyarakat dan penghasil devisa negara. Budidaya ikan hias ternyata mampu memberikan kehidupan bagi banyak orang yang menekuninya (Tri Prihartatik 2022). Memulai dari awal, kini followers TikTok yang dimiliki oleh Team Betta Concept memiliki kurang lebih 23,3 ribu followers.…”