Strategi Pengembangan Pasar Keramik Belawan Sebagai Daya Tarik Wisata Belanja di Kota Medan

Abstract

This study aims to identify the strategic assumptions of Belawan Ceramics Market with a descriptive method approach. By compiling results from the perspective of customers and traders, this study analyzes strategic assumptions with the SWOT analysis tool. The results showed that consumers who came were consumers who had repeatedly visited the Ceramic Market, but the loyalty of visitors decreased for the fourth visit. Tourist considerations for visiting the Belawan Ceramics Market are diverse types of merchandise, traditional bargaining systems, interactions with direct traders, as well as structuring shopping space that is not rigid with social accessibility in the form of local community acceptance (especially traders) towards foreigners. From the SWOT analysis conducted, it was found that the strategies that could be carried out to develop the Belawan ceramics market were: opening stores early, adding collections of unique items, expanding promotions through social media, pentahelix synergy for more effective development, price competition considerations in accordance with the quality of the goods being marketed, complementing supporting tourism utilities such as lighting facilities and increasing the role of government and community self-help to increase the sense of security for visitors / tourists.

Pemodelan Pengaruh Pentahelix Terhadap Peningkatan Nilai pada UPT Pengembangan Agribisnis Tanaman Pangan dan Hortikultura Provinsi Jawa Timur

“…Adapun isinya memiliki kesamaan dimana terdapat peran masing-masing aktor dalam pentahelix dalam mendukung terjadinya pertumbuhan pada setiap sektornya. Pemerintah berperan dalam menyusun kebijakan, industri memberikan investasi dan teknologi, akademisi menghasilkan penelitian dan inovasi, masyarakat berpartisipasi dalam kegiatan setiap sektor terutama dalam pemanfaatan hasilnya, dan media memberikan informasi yang diperlukan (Afnahanifa et al, 2021;Alfan Hakim, 2022;Amheka et al, 2018;Andreastuti et al, 2023;Ardhanariswari & Pratiwi, 2021;Arfani, 2022;Barus, 2021;Berliandaldo & Fasa, 2022;Budi, 2022;Chamidah, 2020;Coirala, 2022; "Collaborative Governance of Hajj Implementation in Indonesia: A Case Study at the Office of the Ministry of Religion in Bandung," 2023; "Good Governance and Flood Management in Jakarta," 2022; Dalimunthe et al, 2020;Dane, 2021;Darmasetiawan & Santoso, 2022;Destiana et al, 2020;Djohan et al, 2021;Domaradzka et al, 2022;Fatimah & Naldi, 2019;Firdaus & Bustang, 2021;Fithriyah, 2022;Fitri, 2021;Fitriani et al, 2022;Habibie & Sari, 2023;Hafidz et al, 2023;Haifani & Paripurno, 2022;Haksama et al, 2023;Halil et al, 2022;Hanum et al, 2022;Hardianto et al, 2020;Hernanda et al, 2018;Hoerniasih, 2022;Huda et al, 2022;Humaedi et al, 2021;Jamillah et al, 2022;Jane Giroth et al, 2023;K & Nurcahyanto, 2019;…”