Strategic Flexibility and its Impact on Raising the Performance of Banks

Abstract

Strategic issues are the core of the work of business organizations and occupy the main pillar of the work of commercial banks, whose fields of work and their competitive environment have developed. Strategic flexibility has become an urgent and binding issue for the commercial banking sector to keep pace with environmental changes and developments and raise the performance of banks to keep pace with environmental developments. The research aims to delve into two very important variables by doing The commercial banking sector, which is flexibility The strategy and performance of the banks. Six commercial banks were chosen to be happy with the research (Baghdad, Iraqi investment, Gulf, investment development, Al-Mansour, Babylon). A member of bank managers, people's officials, and accountants in commercial banks. The data were subjected to statistical analysis by applying the statistical program (spss). The results demonstrated an impact on the overall level of the two variables. The study (strategic flexibility, bank performance) The findings revealed the existence of relationships between (banking service flexibility, competitive flexibility, investment flexibility, and human resource flexibility). And bank performance at the sub-dimension level (financial dimension, customer dimension, internal operations dimension, education and growth dimension). The study came to a set of conclusions and suggestions.

The impact of strategic capabilities in achieving sustainable competitive advantage

“…The rush to use new technologies has become a phenomenon that characterizes modern organizations in their striving to achieve maximum efficiency in the shortest possible time (Pearce et al, 2022). and stands modern technologies are behind many of the changes in today's world, as organizations and their various fields of work use new technologies to develop their productivity, customer service, and competitiveness (Mohsin et al,2022). Most successful organizations are those that rely on using modern technologies and offering new products and services, Not just demonstrating its competitiveness on the quality of the product or service, but the new product or service provides the organization with a competitive marketing advantage that in the long run reduces unit costs and increases the profits of the organization (DeSarbo et al, 2005) Technology is considered a complement to human capabilities in terms of thinking, innovation and creativity, as it provides speed and reduction in time, which helps raise the efficiency of performance in terms of presenting and marketing the products it offers (Demirguç-Kunt et al, 2018).…”

The role of human resource re-engineering in order to improve the quality of banking performance

“…In the marketing of services, the SQ's empathy component places a strong emphasis on elements like communication, customer expectations, and good behavior (Ennew et al, 2013) [17] . Empathy is a critical component of satisfying retail banking clients, and it is essential for banks to have strategic flexibility to raise their performance (Potluri et al, 2016; Mohsin et al, 2022) [55,42] . Empathy is the ability to "share and react to another person's mental, emotional, behavioral, and experiential states and situations," according to Murray et al, (2019) [43] .…”

“…Famiyeh et al, (2018) [18] did not discover a connection between assurance and client satisfaction in Ghana's banking industry, though. A correlation between assurance and customer satisfaction at the Oromia International Bank (Negash, 2021; Mohsin et al, 2022) [46,42] .…”

“…However, the government and central bank policies that served to lessen the severity of these challenges' effects are responsible for the sector's strength and stability. As a result, this sector has a high level of capital as well as adequate liquidity and profitability (Al-Alawnh et al, 2022) [42] . Accordingly, the capital adequacy ratio of the Jordanian banking system is high, ranging between 17% and 21% between 2007 and 2020.…”

The Role of Internal and External Audit Committees in Reducing Banking Failure

“…The concept of asymmetry of accounting information: Accounting in the stage of theoretical framing and conceptual construction sought to achieve the primary goal, which is to provide information that has a positive impact on stakeholders. It has set this goal within the conceptual framework of financial accounting as one of the priorities in designing accounting systems for economic units (Mohsin et al, 2022;Bhattacharya, 2009). Bhattacharya has defined it as the amount of difference in the amount of information available to different parties in relation to transactions, which does not make them equal in completing transactions (Ofonyelu, 2013).…”