2012
DOI: 10.1016/j.indmarman.2012.01.001
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Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations

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Cited by 220 publications
(215 citation statements)
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References 80 publications
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“…Critical to this reactivation is a well functioning knowledge management system (Iske & Boekhoff, 2002). Moreover, in the current dynamic environment (Theodosiou, Kehagias, & Katsikea, 2012), time is a critical element. Firms, therefore, need to constantly analyze and interpret changing market demands and quickly understand new opportunities in order to translate these into competitive products.…”
Section: Absorptive Capacitymentioning
confidence: 99%
See 1 more Smart Citation
“…Critical to this reactivation is a well functioning knowledge management system (Iske & Boekhoff, 2002). Moreover, in the current dynamic environment (Theodosiou, Kehagias, & Katsikea, 2012), time is a critical element. Firms, therefore, need to constantly analyze and interpret changing market demands and quickly understand new opportunities in order to translate these into competitive products.…”
Section: Absorptive Capacitymentioning
confidence: 99%
“…Firms that are responsive to fast changing customer preferences (Theodosiou et al, 2012) are more likely to perform well compared to their competitors (Srinivasan, Pauwels, Sliva Risso, & Hanssens, 2009). Important in this process is the ability of the firm to process market information (Hart, Tzokas, & Saren, 1999;Hult, Ketchen, & Slater, 2005).…”
Section: Organizational Performance and Absorptive Capacitymentioning
confidence: 99%
“…Market learning could also assist in the process of building superior marketing capabilities. Theodosiou et al (2012) developed a model, which linked alternative strategic orientations with company performance, through the mediating impact of marketing capabilities. Wang (2007) tried to explore the underlying mechanism between Western relationship marketing and Chinese guanxi by investigating the construct equivalence of the two concepts.…”
Section: Discussionmentioning
confidence: 99%
“…The execution of a suitable marketing activity promotes superiority of a firm's activities and strengthens the competiveness and market share of the firm (Ghouri et al, 2011). It therefore becomes ruinous for organizations to ignore the consequence of market oriented activities in their business setup (Salminen, 2006;Smirnova et al, 2011;Theodosiou et al, 2012). The difficulty in assessing marketing performance stems from the fact that, its measurement is basically depended on external irrepressible factors such as customers and competitors (Neely, 2002).…”
Section: Introductionmentioning
confidence: 99%