Strategic Planning and Reality of External Environment of Organizations in Contemporary Business Environments

Abstract

Strategic planning plays an important and key role in the success and survival of all kinds of business organizations. More specifically in the small and medium enterprises which are considered as the back bone of any economy in the present world. Though in current complex world the strategic planning is essential for any organization success in business arenas but the research from the perspective of constituent components of strategic planning is just at the starting point today. Similarly the research from strategic planning perspective in developing countries is very limited. Thus the literature of strategic planning at present is demanding more empirical studies to be conducted and more specifically in the context of small and medium enterprises of developing countries.

Özümseme Kapasi̇tesi̇, Strateji̇k Planlama Yeteneği̇ Ve Fi̇rma Performansi Arasindaki̇ İli̇şki̇

“…However, although there are studies examining the direct relationship between strategic planning capability and firm performance (Charles, 2014;Grimmer et al 2018), it is limited.Since the strategic planning capability is the ability of the firm to create strategic plans by considering the external environment (Yam et al, 2004), the firm should be as knowledgeable as possible about the external environment. Getting knowledge about the market, competitors, and customers is of great importance in terms of the strategic planning process and also plays a key role in determining the strengths and weaknesses of the organization as well as recognizing the opportunities and threats in the environment (Khan and Khalique, 2014). Absorptive capacity provides to recognize and obtain new knowledge and have beneficial outcomes through this knowledge.…”

“…Ayrıca edinilen dış çevre bilgisi ile sahip olunan güçlü ve zayıf yönler daha objektif bir şekilde belirlenebilir (Khan ve Khalique, 2014). Nitekim özümseme kapasitesi dış çevreden firma için faydalı bilgiler elde edilmesini ve dış çevre bilgisinin mevcut bilgi ve faaliyetler ile bütünleştirilerek firmanın yararına çeşitli çıktılar elde edilmesini sağlamaktadır (Lane vd., 2006…”

“…Bu doğrultuda özümseme kapasitesi, firmanın sahip olduğu bilgiyi ve böylece maddi olmayan kaynaklarını artırmaktadır (Aliasghar vd.,2019). Nitekim dış bilgi de stratejik planlama yeteneğini artıran önemli bir etmendir (Yam vd., 2011;Khan ve Khalique, 2014;Hughes ve Hodgkinson, 2020).…”

“…Pazarı, rakipleri ve müşterileri sürekli inceleyerek bilgi edinmek, stratejik planlama süreci açısından büyük önem arz etmektedir ve ayrıca çevredeki fırsatlar ile tehditlerin fark edilebilmesinin yanı sıra sahip olunan güçlü ve zayıflıkların belirlenmesi noktasında da kilit rol oynamaktadır (Khan ve Khalique, 2014). Özümseme kapasitesi ise firmaya çevre hakkında bilgi sağlayarak bunu kendi yararına kullanma imkânı tanımaktadır (Murovec ve Prodan, 2009).…”

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“…In this research questionnaire we used was a seven-point Likert scale of Level of Agreement. We use the Likert scale because according to Khan and Khalique (2014) Likert scale is very helpful in collecting accurate and reliable data, especially if there is an aim of research on SMEs. The questionnaire making task was completed with the help of different articles.…”