Strategic planning key factor in tangible–intangible results in microenterprises

López-Lemus, Jorge Armando; Carranza, María Teresa de la Garza; Ibarra, Quetzalli Atlatenco; López-Lemus, José Guadalupe

doi:10.1108/mrjiam-05-2020-1041

Cited by 4 publications

(6 citation statements)

References 90 publications

(175 reference statements)

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“…SP is a critical strategy in the planning and development of SMEs. SP as an analytical process is carried out to focus on long-term goal setting and ongoing operational implementation [3]. SP is a systematic process for establishing competitive advantage strategies for MSMEs and improving marketing performance.…”

Section: Strategic Planning Msme E-businessmentioning

confidence: 99%

“…SP plays a crucial role in MSMEs dealing with tough economic competition, decision-making, and managing resources. MSMEs are the leading organizations that show the most significant representation and contribute significantly to economic development and marketing performance [3]. The implementation of SP plays an essential role in achieving the success of MSMEs, building job creation, creating flexibility in new situations, fostering an entrepreneurial spirit and product differentiation and becoming part of the SME subindustry.…”

Section: Introductionmentioning

confidence: 99%

“…SP is one of the relevant factors in achieving sustainability and profitability of MSMEs in the short, medium and long term. Therefore, SP is considered a key strategy in the planning and development of entrepreneurs [3]. However, according to Meshko and Savinova [8], SP is insufficient to improve entrepreneurial performance.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Acceleration E-Business Co-Creation for Service Innovation Toba Lake Tourism MSME

Simanjuntak¹,

Sukresna²

2022

Advances in Biological Sciences Research

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The study analyzes the role of variable mediation E-Business Co-Creation in the relationship between Strategic Planning and Digital Marketing Performance. The main objective of this research recommends tourism MSMEs about the importance of implementing digitalization in every service chain. Then to the acceleration of value-added creation and the development of E-Business strategies as an analytical process in improving the marketing performance of digitalization and innovation of Lake Toba Tourism MSMEs services. The research design starts with building models, developing questionnaires, collecting respondents through digitalization training activities for MSMEs Toba, Humbanghansudutan and Samosir District (probability sample area), and identifying the e-business needs of MSMEs tourism destinations of Lake Toba. The sampling strategy is carried out by homogeneous purposive sampling. Furthermore, primary data in structured questionnaires are processed using AMOS SEM. A total of 291 respondents with culinary type 28.52%, Entertainment 43.30%, Transportation 2.41% and Accommodation 25.77. The results show the importance of Strategic Planning in creating e-business services. The role of E-Business Co-Creation is more potent in enhancing transformative Marketing than Digital Marketing Performance. Of the five hypotheses built, four were declared significant. The acceleration of e-business confirms that tourism MSMEs can compete and be sustainable if there is co-creation. The creation of e-business added value at the intersection of the transformation process can improve Digital Marketing Performance. This study provides some implications for tourism MSMEs by exploring e-business value creation, delivery and capture of service innovations, providing inspiration on how tourism MSMEs accelerate and interact for the creation of shared value in the service ecosystem of Lake Toba tourist destinations. This study also provides opportunities for future research to analyze further how the E-Business Co-Creation increases the Digital Marketing Performance of MSMEs directly.

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Section: Strategic Planning Msme E-businessmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Acceleration E-Business Co-Creation for Service Innovation Toba Lake Tourism MSME

Simanjuntak¹,

Sukresna²

2022

Advances in Biological Sciences Research

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“…Organizational leaders are required to have the competence to design various policies and be able to convey the vision, mission, organizational values, and various strategies to be implemented (Cook & Zhang, 2019;Lasrado & Nyadzayo, 2020). The strategic planning instrument is defined as an organization's ability to design various ways in which organizational development is carried out (Ló pez-Lemus et al, 2021;Toke & Kalpande, 2022). Various strategic plans carried out by organizations include adjusting, measuring, and adapting to changes in the organizational environment (Cook & Zhang, 2019;Toke & Kalpande, 2022;Vinyard, 2015).…”

Section: Literature Reviewmentioning

confidence: 99%

“…These criteria offer an overarching framework for assessing organizational performance. Another benefit for organizations of this criterion is as a basis for self-assessment to obtain the best results (Almeida et al, 2021;Ló pez-Lemus et al, 2021). The Baldrige criteria consist of seven pillars, namely: leadership; strategic planning; focus on consumers and markets; analysis and knowledge management; focus on human resources; management of business processes and results management.…”

Section: Introductionmentioning

confidence: 99%

Excellent And Sustainable Tourism Management Through The Baldrige Criteria (Case Study: Mangunan Orchard Tourism Attraction)

Yudiandri¹,

Sulistyo²

2022

JRBT

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POptimizing organizational performance has a positive impact on the services provided. Various steps need to be taken in an effort to create a sustainable business. Organizational excellence is inseparable from several main factors, such as: performance, customer satisfaction, leadership, process management, employee involvement, learning, innovation, and social responsibility. Organizations must be able to assess their performance to explore various opportunities and be able to put themselves in a competitive situation. The Baldrige Criteria are a guide for organizations to evaluate performance and create superior and world-class management. This criterion consists of seven pillars, namely: leadership; strategic planning; focus on consumers and markets; analysis and knowledge management; focus on human resources; business process management; and results. This research was conducted to analyze the application of the Baldrige Criteria to the Mangunan Fruit Garden tourist attraction as an effort to create superior and world-class tourism management. A qualitative, descriptive research design was used in this study and was combined with the Baldrige Criteria instrument. Collected data for this study through in-depth interviews with several informants from management and employees. The results of the study explained that the management of the Mangunan Orchard was not in accordance with the Baldrige Criteria. Tourist attraction managers need to design the right strategy to create superior and world-class organizational performance.

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Development of a social commerce scale: exploratory and confirmatory factor analysis using structural equation modelling

López-Lemus

2024

IJOA

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Purpose This paper aims to propose an instrument for measuring social commerce among entrepreneurs from the USA, Mexico and Colombia. Design/methodology/approach The methodological design was quantitative, explanatory, observational and transversal, where a sample of 1,644 entrepreneurs from the USA (n = 525), Mexico (n = 608) and Colombia (n = 510) was obtained. For the validation and reliability of the instruments, a structural equation model (SEM) was developed for the three studies carried out. Regarding the goodness and adjustment indices of the SEM in the three countries, they turned out to be acceptable. Findings Through the results obtained in the three studies carried out, it has been verified that the instrument of social commerce in its two factors: Marketing and Market Participation, has sufficient validity and statistical reliability. Likewise, it has been verified that both the manifest variables and the latent variables of the construct show a significant relationship between the three studies carried out in different populations. Research limitations/implications The findings obtained in the presented study contribute to entrepreneurs, leaders and managers of the business sector to improve the entrepreneurial project through marketing and market participation of the product and service, as well as the business unit that seeks to position itself in the market. Likewise, it helps entrepreneurs to understand analytically and systematically the constructs that social commerce is made up of, which will help entrepreneurial leaders reduce or control their risk when considering social commerce in their entrepreneurship, achieving the success of the entrepreneurial project through its positioning in the market considering marketing and market participation as main factors of social commerce. Originality/value The findings are relevant and of great value to the literature because at present there is not enough research that is focused on the variables analysed related to social commerce in the contexts of the USA, Mexico and Colombia. The relevance of the present scale in comparison to others proposed by the literature is that the proposed scale is focused on entrepreneurs who seek to be more successful through the positioning of their business unit, product or service in the market through the market participation. It is achieved through marketing strategies. Another contribution provided by the present study lies in the methodological robustness of the scale and its analysis, comparing it with studies in three leading entrepreneurship countries in Latin America, comparing the validity and reliability as well as the goodness of fit indices of the proposed model in each of the studies. They were significant and very similar, so the proposed scale is of great value and usefulness in the literature.

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Strategic planning key factor in tangible–intangible results in microenterprises

Cited by 4 publications

References 90 publications

Acceleration E-Business Co-Creation for Service Innovation Toba Lake Tourism MSME

Acceleration E-Business Co-Creation for Service Innovation Toba Lake Tourism MSME

Excellent And Sustainable Tourism Management Through The Baldrige Criteria (Case Study: Mangunan Orchard Tourism Attraction)

Development of a social commerce scale: exploratory and confirmatory factor analysis using structural equation modelling

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