2012
DOI: 10.1002/jsc.1904
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Strategic positioning and grand strategies for high‐technology SMEs

Abstract: Firm size is found to affect strategic decisions significantly, whereas technology and market stability stimulate product development and innovation. An innovation strategy seems to be the only grand strategy that guarantees high short- and long-term performance. Concentrated growth, market, and product development foster long-term performance. The traditional top-down management approach in high-technology SMEs does not require formal strategic planning for implementation of strategies

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Cited by 15 publications
(15 citation statements)
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“…The four elements of a grand strategy matrix are generally considered as evaluative dimensions of competitive position and market and market growth. Businesses use this method to plan effective strategies (David et al 2009;Wheelen and Hunger, 2010;O'Regan et al, 2012. ).…”
Section: A Grand Strategy Matrix Is a Tool Used By Businesses To Devimentioning
confidence: 99%
“…The four elements of a grand strategy matrix are generally considered as evaluative dimensions of competitive position and market and market growth. Businesses use this method to plan effective strategies (David et al 2009;Wheelen and Hunger, 2010;O'Regan et al, 2012. ).…”
Section: A Grand Strategy Matrix Is a Tool Used By Businesses To Devimentioning
confidence: 99%
“…For example, the corporate level strategy is concerned with domain selection or which industry sector(s) to compete in, whereas the business level strategy is concerned with the domain navigation which includes how to compete in a selected market segment. Functional-level strategies are derived from the business-level strategy and focus on the maximization of resource productivity (O'Regan, Kling, Ghobadian and Perren, 2012). In management, the concept of strategy is taken in broader terms.…”
Section: Concept Of Strategymentioning
confidence: 99%
“…According to Jauch and Glueck (2010), strategy is the unified, comprehensive and integrated plan that relates the strategic advantage of the firm to the challenges of the environment and is designed to ensure that basic objectives of the enterprise are achieved through proper implementation process. In general, corporate-level strategy is too aggregated to enable satisfactory understanding of strategic responses to environmental influence, while functional-level strategies rarely indicate a strategic response on their own (O'Regan et al, 2012). Most of the theory development on strategy framework assumed that it occurs in the for-profit sector.…”
Section: Concept Of Strategymentioning
confidence: 99%
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