“…Three construct categories that are, business processes, reputational resources and firm performance constructs along with an additional control variable category was used as the measurement instrument. The questionnaire was consisted of a total number of 27 items: 9 items to measure the effects of business processes that include the questions with regard to intranet, EDI, ERP, SCM, and CRM [25,16,17], 8 items to measure the effects of reputational resources that include the questions with regard to brand name, corporate image, customer service reputation, and product/service reputation [12,36,13], 5 questions to control the effects of industry structure factors [37], 3 questions to measure market and financial performance [38], and 2 questions for the demographics (age and size).…”