Strategies for Developing Domestic Tourism: A Survey of Key Stakeholders in Namibia

Ndlovu, Joram; Nyajuna, E.; Heath, Ernest Thomas

doi:10.5848/apbj.2011.00017

Cited by 13 publications

(13 citation statements)

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“…Market segmentation is the strategic tool to account for heterogeneity among tourists by grouping them into market segments which include members similar to each other and dissimilar to members of other segments. Market segmentation provides the basis for precise customer-focused and targeted marketing and it provides a roadmap for effective decisionmaking to meet business goals and stimulate and grow domestic tourism [8]. Market segmentation allows tourism regions and organisations to focus resources on those potential customers who are most likely to be persuaded to visit (or re-visit) the destination or to buy their product/service, and who fit the type of customer the destination/ operator wants to attract [20][21][22][23][24][25][26][27][28][29][30].…”

Section: Discussionmentioning

confidence: 99%

“…Domestic tourists travelled to Kariba resort for different reasons with 61% being business travellers, 39% leisure travellers and no domestic tourists were visiting their friends and relatives. Determining the purpose of travel for domestic tourists is crucial for successful marketing strategies and ensuring that they reach the correct segmentation or target group to be most effective [8]. Three types of travel were categorized in the questionnaires which are visiting friends and relatives, business and leisure.…”

Section: Sources Of Domestic Touristsmentioning

confidence: 99%

“…In 2009 the Government of National Unity was formed and the economy started recovering but yet the domestic tourism demand in the country is very low, with local residents mainly visiting friends and relatives. Traditionally developing countries have relied heavily on the international tourist arrivals, often at the expense of promoting domestic tourism [8].…”

Section: Introductionmentioning

confidence: 99%

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Tourism Marketing Strategies and Domestic Tourism Demand in Kariba Resort (Zimbabwe)

Basera¹

2018

J Tourism Hospit

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MethodologyThe research study was done using qualitative research design for data collection and analysis in order to find the tourism marketing strategies used to market domestic tourism in Kariba resort and their AbstractPoor marketing of domestic tourism hinders the development of domestic tourism. The domestic tourism market lays the foundation of the tourism industry. Using a qualitative research this study sought to explore tourism marketing strategies that can be used to optimise domestic tourism in Kariba Resort. Results from this study may be useful to stakeholders of Kariba resort in marketing of Kariba to the Zimbabwean tourist market, to enhance domestic tourism demand. This can help Kariba as a destination to have a competitive edge over other local destination in the country. The results showed that there is close relationship between tourism marketing and tourism demand, tourism players are using various marketing strategies to appeal to locals. The results showed that Kariba as resort destination is adversely affected by lack of stakeholder cooperation in the marketing of the destination to the Zimbabwean tourist market.Citation: Basera V (2018) Tourism Marketing Strategies and Domestic Tourism Demand in Kariba Resort (Zimbabwe). J Tourism Hospit 7: 344.

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Section: Discussionmentioning

confidence: 99%

Section: Sources Of Domestic Touristsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Tourism Marketing Strategies and Domestic Tourism Demand in Kariba Resort (Zimbabwe)

Basera¹

2018

J Tourism Hospit

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“…In Rwanda Mazimhaka (2007) identifies an important potential role for domestic tourism in broadening and diversifying the base of the national tourism economy. In Namibia Ndlovu et al (2011) stress the need for a national strategy for domestic tourism because of its great potential. Likewise, in Botswana Manwa and Mmereki (2008) acknowledge considerable opportunities for developing domestic tourism but with the caution that it is constrained by the current emphasis in national tourism policy of pursuing "low volume high cost" forms of tourism.…”

Section: Domestic Tourism In the Global Southmentioning

confidence: 99%

Restructuring the geography of domestic tourism in South Africa

Rogerson

2015

Bulletin of Geography. Socio-Economic Series

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Abstract. Domestic tourism is relatively under-represented in tourism scholarship. This article attempts to analyse the role of domestic tourism in one of the 'emerging world regions' of tourism. In the case of South Africa domestic tourism represents a significant element of the country's tourism economy. The objectives are to provide (i) an analysis of the growth, contemporary spatial patterns and restructuring of domestic tourism in South Africa; and (ii) an assessment of emerging policy debates issues taking place about domestic tourism. Using a detailed local level data base on tourism flows this paper provides fresh insight into the character and changing geography of domestic tourism in South Africa. The nature and dynamics of domestic tourism are shown to have shifted since democratic transition. The restructured geography of domestic tourism exhibits a number of continuities and changes with earlier times. Government is seeking to use domestic tourism as a basis for addressing spatial unevenness in patterns of tourism development. In terms of recent spatial change it is revealed the most significant developments are the strengthening of Ethekwini as the country's leading domestic tourism destination and the relative demise of Cape Town as a hub for domestic tourists.

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“…For Botswana the Okavango is an essential resource for the tourism sector which has grown significantly over the past decades [37,38]. In Namibia tourism is the third highest foreign currency earner, contributing about 4.7% to the GDP in 2011 [39,40]. In Botswana tourism is the second largest economic sector after mining, contributing about 4.5% to the country's GDP through expenditures on accommodation and service providers [7,32,41].…”

Section: Economic Dependencementioning

confidence: 99%

On Demand, Development and Dependence: A Review of Current and Future Implications of Socioeconomic Changes for Integrated Water Resource Management in the Okavango Catchment of Southern Africa

Weinzierl

Schilling

2013

Land

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Water is both a key and limited resource in the Okavango Catchment of Southern Africa. It is vital for the ecosystem and the three riparian states Angola, Botswana and Namibia who use the water of the catchment for multiple purposes including pastoralism, farming and tourism. Socioeconomic changes, primarily strong population growth and increasing development demands pose significant challenges for the Okavango Catchment and its Integrated Water Resource Management (IWRM). In this paper, we first review the socioeconomic background and the current and projected water situation. Against this background, we analyze the dependence of the riparian states and the local livelihoods on the Okavango Catchment. Third, we discuss the implications of socioeconomic changes and increased water demand for the IWRM in the catchment. We review the scientific literature and relevant reports. Further we utilize (geo-spatial) analysis of socioeconomic, livelihood and hydrological data, supplemented by a field visit to Namibia and Botswana. Our findings suggest that strong population growth and the stabilization of Angola are likely to increase the pressure to develop the region along the Okavango. The central challenge for IWRM is hence to enable Angola to meet its development needs without limiting livelihood and economic prospects in Botswana and Namibia

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Strategies for Developing Domestic Tourism: A Survey of Key Stakeholders in Namibia

Abstract: The tourism industry, which is often referred as an "invisible export", is significant in the economic

Cited by 13 publications

References 9 publications

Tourism Marketing Strategies and Domestic Tourism Demand in Kariba Resort (Zimbabwe)

Tourism Marketing Strategies and Domestic Tourism Demand in Kariba Resort (Zimbabwe)

Restructuring the geography of domestic tourism in South Africa

On Demand, Development and Dependence: A Review of Current and Future Implications of Socioeconomic Changes for Integrated Water Resource Management in the Okavango Catchment of Southern Africa

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