Strategies for small business: Surviving and thriving in the era of COVID-19

Abstract

The upheaval caused by the spread of COVID-19 is having a devastating effect on small businesses. A review of the data on COVID-19's impact on micro-, small, and medium-sized enterprises suggests the economic fallout from this pandemic will get worse for small businesses and their employees before it gets better. To help combat the negative effects, this article offers practical and tactical strategies for navigating the uncertainty and risk especially prevalent in today's pandemic-filled business environment.

COVID-19 as an accelerator for developing strong(er) businesses? Insights from Estonian small firms

“…Yet COVID-19 has made it clear that people have to learn (again) that not everything is controllable and that crises such as COVID-19 require patience of us all, a capacity we seem to have lost in a world where everything has (had) to be quick. Nevertheless, a crisis requires immediate and decisive action by an organization (Smith & Riley, 2012) regardless of its size and type (Liguori & Pittz, 2020).…”

INDONESIAN GOVERNMENT POLICY AND SMEs BUSINESS STRATEGY DURING THE COVID-19 PANDEMIC

“…Based on the survey conducted in the research, SMES actors maintain Good relations with partners, among others, with suppliers and distributors (Nugraheni et al, 2020). Maintaining relationships with existing customers is essential for business actors, and communicating effectively with customers is the key to building trust (Liguori & Pittz, 2020). Also, (Kwaku & Satyendra, 1998) explained that a combination of customer orientation and an innovation strategy has a beneficial effect on the performance of the new product.…”

Healthcare enterprises and public policies on COVID‐19: Insights from the Greek rural areas

“…The global crisis erupted in December 2019 due to the COVID‐19 pandemic has been having major negative consequences for all enterprises (Gates, 2020; Liguori & Pittz, 2020; Winston, 2020). The political, economic and social environment has changed placing a burden on healthcare systems (Kuckertz et al, 2020).…”