“…Co-creation is not an isolated process, but rather a process that involves both the changing creation and the capture of value (Reypens, Lievens & Blazevic, 2016). Key considerations, therefore, further allow the value creation and capture process to evaluated and understood, guiding future research (Bizzi & Langley, 2012;Gros & López, 2016;Reypens, Lievens & Blazevic, 2016). These key considerations were integrated into the model of co-creation in higher education presented in the next chapter.…”