2022
DOI: 10.38194/jurkom.v5i1.463
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Study of Pertashop & BBM Satu Harga in Parigi Baru Village on Pertamina’s Reputation Measured by Customer-Based Brand Equity

Abstract: Reputation is not only about corporate management, product, and their value. But it also includes the process of how to get a good reputation from the stakeholder perception. One of the ways is through Corporate Social Responsibility (CSR) Programs. This research objective tries to find and explain the significant effect of the public’s perception about CSR programs by Pertamina on corporate reputation measured by Customer-Based Brand Equity (CBBE). This research uses a quantitative approach with survey method… Show more

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“…These problems include the unequal fuel price gap throughout the country. Even though the Government has issued a One Price Fuel Policy so that people in the outermost areas of the island of Java feel and enjoy the one price fuel price in all corners of the country as evidence of the realization of social justice for all Indonesian people (Dewata & Hariyati, 2022).…”
Section: Introductionmentioning
confidence: 99%
“…These problems include the unequal fuel price gap throughout the country. Even though the Government has issued a One Price Fuel Policy so that people in the outermost areas of the island of Java feel and enjoy the one price fuel price in all corners of the country as evidence of the realization of social justice for all Indonesian people (Dewata & Hariyati, 2022).…”
Section: Introductionmentioning
confidence: 99%