Studi ini bertujuan untuk menentukan strategi akomodasi komunikasi yang dilakukan oleh Siswa Thailand Selatan karena hambatan yang dialami dalam menjalani interaksi sosial di lingkungan baru membuat komunikasi mereka tidak efektif. Hambatan yang muncul terkait dengan masalah identitas budaya, terutama bahasa. Penelitian ini menggunakan metode kualitatif yang berupaya menjelaskan fenomena secara mendalam melalui pengumpulan data. Informan yang terlibat dalam penelitian ini adalah siswa Thailand Selatan yang belajar di UHAMKA. Hasil penelitian menunjukkan bahwa informan melakukan strategi konvergensi dan divergensi dalam berkomunikasi dengan lingkungan baik dengan sesama mahasiswa dari Indonesia, dosen, dan masyarakat tempat mereka tinggal dengan menggunakan bahasa Indonesia. Mereka mencoba menyesuaikan cara pengucapan kata, volume, dan kecepatan bicara sehingga mereka merasa nyaman dan membuat lebih mudah untuk memahami subjek menggunakan bahasa Indonesia. Ketika komunikasi verbal dianggap tidak berhasil, mereka juga menggunakan komunikasi non-verbal dengan gerakan untuk mengisyaratkan sesuatu untuk menarik perhatian orang lain untuk berkomunikasi.

Dakwah tidak dapat ditinggalkan dari keberadaan masjid sebagai pusat ibadah dan pengembangan keilmuan. Transformasi pemanfaatan media digital telah merambah ke berbagai kebutuhan komunikasi, termasuk didalamnya strategi dalam berdakwah secara virtual dengan memanfaatkan media social. Dakwah tidak lagi dilakukan oleh kelompok-kelompok yang dianggap mumpuni dalam pemahaman agama namun setiap individu dapat melakukan dakwah virtual ini. Dalam kerangka memakmurkan masjid, Remaja Masjid Mubasysyirin (REISMI) Setiabudi Jakarta Selatan mulai memanfaatkan media social untuk menyebarkan nilai-nilai positif keagamaan namun belum diiringi dengan kesadaran pentingnya konsep dan strategi yang kuat dalam pesan-pesan persuasif dakwah virtual sehingga mereka sangat membutuhkan penguatan-penguatan. Metode dalam pengabdian masyarakat ini dilakukan dengan memperkuat konsep dakwah virtual, branding remaja masjid, dan pelatihan audio visual untuk membuat konten kreatif media social yang menarik perhatian kaum muda milenial. Hasil dari kegiatan pengabdian masyarakat menunjukkan adanya kesadaran social REISMI untuk merancang strategi dakwah virtual melalui konten kreatif media social dan meningkatnya kreatifitas dalam menentukan ide dalam rangka menebarkan nilai-nilai agama bagi remaja.

Hospitality industry is an integral part of the tourism sector in Indonesia. This study aims to examine the marketing communication strategy of Hotel Salak The Heritage in maintaining customer loyalty in the city of Bogor, as one of the major tourism cities in Indonesia, amidst the presence of new hotels that have increased significantly. This study used a qualitative approach with descriptive methods. Data analysis was carried out with triangulation techniques to confirm the results of in-depth interviews related to findings in the field. The results of this study reveal that marketing communication strategies in maintaining customer loyalty are carried out in harmony with the cultural identity inherent in this hotel. HSTH was designated as a cultural preserve by the local government of Bogor. The use of technology becomes the concern for the public relations and marketing division of HSTH to design and process messages through various social media, non-media promotions, and artificial intelligent.

Reputation is not only about corporate management, product, and their value. But it also includes the process of how to get a good reputation from the stakeholder perception. One of the ways is through Corporate Social Responsibility (CSR) Programs. This research objective tries to find and explain the significant effect of the public’s perception about CSR programs by Pertamina on corporate reputation measured by Customer-Based Brand Equity (CBBE). This research uses a quantitative approach with survey methods. The theory that underlies this research is stakeholder theory with the concept of Customer-Based brand equity. The result of this research shows the significant effect of local communities’ perception about corporate image and CSR programs is very high (99,40%) on local communities CBBE as the measurement of corporate reputation. These results indicate that the CSR program plays a vital role in determining the company's reputation in the local community's perception. Improving the CSR programs, CSR personnel, CSR executives are very affecting the corporate image and building a better CBBE and corporate reputation.

Today, the internet has made many things easier for business, including ERIGO, a local fashion brand from Indonesia. With the rapid development of fashion trends, consumers desire to be looked modern, stylish, and fashionable. This brand adopts a neutral fashion, making it suitable for individuals of any gender. In its marketing strategy, ERIGO incorporates Integrated Marketing Communication (IMC). This research examines the application of IMC to ERIGO brand through the Instagram social media platform. The study used a qualitative descriptive approach with a content analysis methodology, incorporating a literature study and documentation data collection method. The study's results indicate that the utilization of hashtags and visually appealing content has a positive impact on brand awareness, contributing to the formation of a positive image for ERIGO. Furthermore, ERIGO has effectively established relationships with its target audience, collaborated closely with influencers to expand its reach, and presented interesting, high-quality visual content. The target audience for ERIGO brand can be defined based on gender, specifically as unisex. This research contributes significantly by offering valuable insights into implementing Integrated Marketing Communication (IMC) for ERIGO brand through the Instagram social media platform.