Study on Influencing Factors of Travel Intention after Disaster: a Case Study of the 8 August Jiuzhaigou Earthquake

Abstract

The Jiuzhaigou M7 earthquake damaged the Aba's tourism economy. Almost one year later, Aba's tourism economy hasn't recovered to the pre-earthquake level, it is necessary to explore the main factors affecting travel intention after disasters, and then provide more accurate theoretical guidance for the market revitalization. Taking the 8th August Jiuzhaigou earthquake (2017) as an example, this paper uses SPSS and Mplus to conduct factor analysis, structural equating modeling and so on, in order to analyze the main factors of travel intention after serious earthquake through risk perception, destination image perception and familiarity. The results indicate that:(1) There is a significant negative relationship between risk perception and travel intention;(2) Destination image perception and familiarity have no significant relationship with travel intention;(3) However, the three dimensions of destination image perception are positively related to travel intention. Literature Review Risk perception. Sitkin and Weingart define risk as " the existence of certainty in possible important results or undesired results in decision-making"[3].Huang chongfu, Liu anlin and Wang

The impact of Serbian tourists' risk perception on their travel intentions during the COVID-19 pandemic

“…Furthermore, research findings indicate that increasing levels of financial risk reduce the ability to travel during the COVID-19 virus pandemic (OR=0.60; 95% CI=0.45-0.80; p=0.00). This finding is in accordance with the results of similar studies in the field of tourism (Chiu et al, 2019;Li et al, 2018). Free time and free money, in addition to motivation, are the basic prerequisites for travel.…”