Studying the Impact of Egyptian Hotels' Websites Marketing on Customers' E-Satisfaction

Abstract

The purpose of this research is to study the impact of Egyptian hotels' websites marketing on customer e-satisfaction and how to achieve e-loyalty through focusing on e-satisfaction success factors (website information quality, system convenience, system safety, service quality, expectations and perceptions for hotel services and facilities, and intention to revisit) This questionnaire included items pertaining to the customer satisfaction success factors (website information quality, system convening Egyptian hotels' websites marketing. The study focused on five star hotels. Most of the customers were dissatisfied about websites marketing in the Egyptian hotels. Enhancing quality of the marketing websites in the hospitality business leads to sustaining hotel-customer relationship, customers E-satisfaction, E-loyalty, increasing the number of new customers, improving the brand image of the Egyptian hotels, and consequently achieve profitability.

Effectiveness of Electronic Customer Satisfaction Survey in Luxor and Aswan Hotels

“…Pulvirenti and Jung (2011) discovered that there is an extremely positive effect of Social Media Networks (SMN) on web quality and E-satisfaction within the framework of tourism destination's marketing in visitors' eyes. Awad and Soliman (2017) proposed the following recommendations to hotel management for developing E-marketing websites in order to reach customers' E-satisfaction. https://jaauth.journals.ekb.eg/ -Hotel needs to upgrade the quality of their websites and amend content constantly (i.e.…”