Electronic Surveys have become one of the recent technological tools used in the hospitality industry. Online customer satisfaction review is a significant type of electronic surveys utilized by marketing departments in hotel establishments. The research aims at identifying the main advantages, disadvantages, and effectiveness of applying an electronic customer satisfaction survey. Seven 5-star hotels in Luxor and Aswan have been selected as the research sample, representing 58.5% of the total number of 5-star hotels in Luxor and Aswan. A questionnaire has been distributed among 35 employees working in the marketing department of the visited hotels and an interview has been conducted with 21 managers working in related departments in the investigated hotels. Advantages are summarized in the fast and easy access of guests, prompt and fast analysis of staff to the survey. On the other hand, disadvantages are briefed in the high cost of installing online systems and the ignorance of some staff and guests in using them. Egyptian Hotel Association, in collaboration with hotel properties, should provide technical assistance for installing an obligatory electronic customer satisfaction survey in Egyptian hotels, including Luxor and Aswan hotels. Finally, hotels have to assign technical staff for installing such a system with a follow-up agenda and provide training sessions to their staff to teach them the knowhow of operation. 'smart'. Rajbhandari (2020) reported that smart hotel classification is mostly related to smart technologies rather than a smart organization. The smart hotel term represents a
The aim of the present study is to examine the impact of employee behavior in improving the mental image of tourism destinations and hospitality services. It is an important topic that needs a convergence of views among academic lecturers and hospitality experts. The questionnaire is the method used to collect the required data. For this purpose, a sample of 30 five and four stars hotels, moreover 20 tourism companies in Hurghada was chosen to ask their guests to complete them. The research focuses on the destination of Hurghada because most of the guests visit. The field study accomplished through a survey by personal visits, phone calls, social media networks, and emails. The study was conducted from October 2019 to March 2020. 510 questionnaire forms were received only 425 completed forms were valid (83.3% response rate). The collected data were analyzed using SPSS version 20. The study concluded with a set of theoretical and practical conclusions that identified the response of the employee behavior and its importance in improving the mental image of tourism destination and hospitality services in the mind of guests.
Career development is regarded as one of the main processes of human resources management in the hospitality industry that requires planned programs with systematic procedures. A pilot study has been implemented and reached a conclusion that most of the three-star hotels in Greater Cairo have no career development programs. Then, the research aims at evaluating the overall situation of the career development process in Greater Cairo three-star hotels, identifying the main problems facing the implementation of such programs, and finally providing constructive recommendations for supporting career development programs. The research has chosen 15 three-star hotels in Greater Cairo as the sample of the study, representing 42.85% of the total number of Greater Cairo three-star hotels. The research has utilized a questionnaire distributed among 45 managers as 3 managers per hotel. Another questionnaire has been disseminated among 450 employees working in the visited hotels and the total number of valid answered questionnaires reached 379 representing 84.2% of the distributed ones. Research results demonstrated that there is no full staff awareness about hotel career pathways in their hotels with no career plan and reliable criteria for staff promotion, the fact that leads to employees' job-dissatisfaction. It is recommended to launch an awareness campaign for hotels' staff about career development significance and provide training courses for HR staff concerning the procedures of the career development process. Academics and researchers should assist in preparing benchmarking studies that could support career development programs in hotels.
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