In-situ formation of shape-selective silver nanoparticles (Ag NPs) inaqueous solution has been demonstrated just within an hour time. Ag NPs were synthesized by the reduction of Ag(I) ions in presence of a new reducing and stabilizing reagent, curcumin under continuous stirring and heating at 80 °C. Different size and shaped Ag NPs like small and large spheres, nanowires and anisotropic nano-flakes are formed just by tuning the molar ratio of curcumin to Ag(I) ions and controlling the other reaction parameters. The mechanism of formation, the role of curcumin and other reaction parameters for the formation of shape-selective Ag NPs has been examined in details. The different shaped Ag NPs has been successfully employed for the application in surface enhanced Raman spectroscopy (SERS) study using methylene blue (MB) as Raman probe. The shape effect of the NPs has been examined in-detail and the corresponding SERS enhancement factor (EF) values have been calculated. The observed EF values are in the range ~ 10 6 to 10 7 . It was found that the anisotropic nano-flake structure have the highest EF compared to other shapes. The synthesis process is straightforward, simple, reproducible, cost effective and robust. The synthesized Ag NPs are stable for more than two months while kept in a sealed bottle in refrigerator. In futuristic, the present process might be helpful for the synthesis of other types of nanomaterials in a small time scale with larger yield. Moreover, the high EF Recently, Au NPs with nanorods, nanowires, and nano triangles have been applied as SERS substrate to improve the sensitivity and reliability of conventional chemical and biological sensing. 57 Although, most of the nanomaterials used are not either uniform in shape or used a mixture of different size or shaped particles. Moreover, most of the cases, due to presence of surfactant or other capping agents on the NPs surface reduce their efficiency.In our present SERS study, we have synthesized four different sizes and shaped Ag NPs without addition of any seed particles or surfactant. We used small and larger size Ag spheres, Ag nanowires and Ag nano-flakes for study their shape effect on SERS. For comparison